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The State of Technology Company Mergers and Acquisitions in 2023 and the Subsequent Branding Requirements

This article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,...

Marketing Strategies in a Potential Recession

How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...

Diagnose Brand Health to Improve Business Growth

Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
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What Is Not Included in RISE With SAP … The Rest of the Story

Discover the pitfalls of SAP’s RISE with SAP program and how to perform due diligence and avoid them in your SAP S/4HANA migration.

Brand Diagnostic Tool Survey and Interview Questionnaires and Lists Template

The surveys and interviews represent the most critical step to understanding how your brand is being perceived by internal stakeholders, by your customers, and in your...

Brand Diagnostic Tool - Financial Metrics Analysis Template

Customer Retention Rate (CRR), Acquisition Cost (CAC), and Lifetime Value (CLV), revenue, profit margin, market share and Intangible Assets Market Value (IAMV) will allow...

Diagnose Brand Health to Improve Business Growth Storyboard

Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven...

Manage Your Chromebooks and MacBooks

Chromebooks and MacBooks must be afforded the same considerations as the Windows devices when it comes to management. The good news is that there is no lack of available...

Manage Your Chromebooks and MacBooks Storyboard

Chromebooks and MacBooks must be properly managed in enterprise and educational environments. Explore options, guidance, and best practices related to Chromebook and...

Brand Diagnostic Tool - Digital Metrics Analysis Template

Digital metrics analysis will provide insights into how buyers and potential buyers interact and engage with your brand digitally. It's also used to evaluate the brand's...
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