Business and Buyer Alignment Worksheet

This tool helps companies align business needs with the needs of the customers in order to ensure a successful website redesign.

Scale Business Process Automation Readiness Assessment

Use this tool as part of the Scale Business Process Automation blueprint to evaluate your readiness to scale business process automation.

Scale Business Process Automation Storyboard

Use this research to learn the opportunities related to scaling business process automation (BPA), what you should consider when building your scaled BPA journey, and which...

IT Budgets Look Flat, Marketing Needs to Lead Through the Economic Challenges

Identify your buyer’s budget challenges and create new marketing opportunities in a contracting budget situation.

Choose the Right Channel Sales Partner

Software CEOs need the right strategy to not only evaluate their need for partnership when entering new markets or seeking to open a new revenue stream, but a quick and...
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ABM Strategy Presentation Template

A comprehensive presentation template that covers all steps of implementation, including aligning Sales and Marketing, results of gap assessment, optimizing lead generation...

ICP Workbook

Create a personalized approach to defining your ideal customer profile (ICP), uncover valuable insights to develop a targeted account list (TAL), and measure your marketing...

ABM Maturity Diagnostic Assessment

Quickly and accurately diagnose your current account-based marketing (ABM) maturity. This diagnostic assessment will help you understand how prepared you are for each...

Build Your Account-Based Marketing Strategy Storyboard

This blueprint will help marketers understand ABM strategy types and accompanying levels of personalization, how to quickly assess their organization's ABM maturity, and...

Build a Strong Analyst Relations Foundation Executive Brief

The Build a Strong Analyst Relations Foundation Executive Brief shares AR best practices to help you build a successful program and, when shared with executives and key...
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