Applications - Tools

Key Metrics Evaluation and Benchmarking Tool

The Key Metrics Evaluation and Benchmarking Tool is a comprehensive tool that allows you to compare your company's metrics to the benchmarks for your company's stage and...

Metrics Benchmarking Reference Guide

The Metrics Benchmarking Reference Guide is a convenient resource for comparing your company's performance to that of other high-growth companies.

SOV Executive Presentation Template

The purpose of the SOV campaign calendar is to document a plan for when and where the responsible party will produce and post content for the SOV campaign.

Build Competitive Intelligence to Improve Sales Win Rates Workbook

Develop competitive criteria, models, and data to help evaluate your desired sales opportunities to correctly position your company and products in your battlecards.

Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat Sheet

This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...

The B2B Cadence Formula Worksheet

This workbook is designed to help content marketing leaders collect and aggregate qualitative data on the buyer's asset and channel preferences, decision touchpoints, and...

Asset Quick Start Guide

This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...

Asset Sunsetting Tool

The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...

Build Vs. Buy Decision Tree

This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.

Gen AI Solution Delivery Readiness Assessment Tool

This tool will help you understand if your solution delivery practice is ready for Gen AI.
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