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Zoho

Zoho CRM

Composite Score

8.8 /10

CX Score

9.1 /10

336 Reviews Write a Review

What is Zoho CRM?

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.

Company Details

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Awards & Recognition

Zoho CRM won the following awards in the Customer Relationship Management - Midmarket category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Service Experience

2025

2024 Data Quadrant Champion

2024

2 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

3 Top Rated Capabilities

6 Top Rated Features

2023

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

11 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2021 Data Quadrant Champion

2021

Zoho CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho CRM?

2% Negative

5% Neutral

93% Positive

Pros

Trustworthy
Fair
Reliable
Enables Productivity

Feature Ratings

Average 83

Collaboration

Lead Management

Customer Service Management

Sales Management

Activity and Workflow Management

Account and Contact Management

Analytics and Reporting

Marketing Management

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Average 82

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Quality of Features

Ease of Customization

Business Value Created

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Lead Management

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Customer Relationship Management - Enterprise

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Zoho CRM Reviews

Seemaa P.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

Great to use, time saving

Likeliness to Recommend

10 /10

What differentiates Zoho CRM from other similar products?

Zoho CRM offers extensive customization options, allowing users to tailor the CRM to fit their specific business processes. This includes customizable modules, fields, layouts, and workflows, which can be adapted to meet unique needs and preferences.

What do you dislike most about this product?

One aspect of Zoho CRM that some users find challenging is its complexity and learning curve. Due to the extensive customization options and robust feature set, new users may initially feel overwhelmed. Navigating through all the settings and configurations to get the CRM set up exactly right can take time and effort.

What recommendations would you give to someone considering this product?

while Zoho CRM is generally known for its affordability, add-on costs for advanced features or integrations can add up, potentially impacting the overall cost-effectiveness if many additional functionalities are needed.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Himaanshu L.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Easy to use, superb features, cost effective

Likeliness to Recommend

8 /10

What differentiates Zoho CRM from other similar products?

Simple to use, no complexity and features

What is your favorite aspect of this product?

Client record management

What do you dislike most about this product?

In some customizations

What recommendations would you give to someone considering this product?

Must try it for clients relationship

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Kushpreet V.

Role: Human Resources
Industry: Other
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Apr 2024

A Decent CRM to Use for Small Business

Likeliness to Recommend

7 /10

What differentiates Zoho CRM from other similar products?

They have a free version that we have been using

What is your favorite aspect of this product?

The Free version, allows us to try out the product before spending any money

What do you dislike most about this product?

A lot of key features are locked behind the paid versions

What recommendations would you give to someone considering this product?

Give the free version a try when choosing a CRM to see what features you need

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Zoho CRM

What is Zoho CRM?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

2021 Data Quadrant Champion

Zoho CRM Ratings

87 Likeliness to Recommend

95 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Zoho CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Activity and Workflow Management Text or code-based and visual workflow designers.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Lead Management

Customer Relationship Management - Enterprise

Zoho CRM Reviews

Seemaa P.

Great to use, time saving

Likeliness to Recommend

Pros

Himaanshu L.

Easy to use, superb features, cost effective

Likeliness to Recommend

Pros

Kushpreet V.

A Decent CRM to Use for Small Business

Likeliness to Recommend

Pros

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Title

Feature Ratings

Collaboration

Lead Management

Customer Service Management

Sales Management

Activity and Workflow Management

Account and Contact Management

Analytics and Reporting

Marketing Management

Telephony and Call Center Management

Mobile

Quote Contract and Proposal

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Quality of Features

Ease of Customization

Business Value Created

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support