What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Auto-Responders
Campaign Management
Text Messaging
Basic Reporting and Analytics
Contact Database
Content Authoring
Surveys and Polling
Segmentation
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Breadth of Features
Quality of Features
Vendor Support
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
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Zoho Campaigns Reviews
Luule M.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
The customer care team provides ample support
Likeliness to Recommend
What is your favorite aspect of this product?
Everything about ZOHO is commendable, but what stands out for me is its user-friendliness and the analytics of the emails we send. It's crucial to understand which content resonates most with your target audience. The implementation is straightforward, and it's easy to use and analyze. Their customer support team is prompt and efficient, striving to resolve queries as soon as possible. ZoHo is packed with features. We can categorize different types of customers, analyze their email opening behavior, and much more. Integration is a breeze, whether it's with LinkedIn or any other social media platform.
What do you dislike most about this product?
We've been utilizing Zoho campaigns for over two years and have become quite accustomed to the platform. It's serving us well at present, but there was one feature that initially posed a challenge: the domain verification process. It's slow and quite bothersome, and it's an area where the company needs to focus its attention. The platform tends to slow down and exhibit signs of glitches when handling heavy programs or campaigns. I could be mistaken, but this is an issue we've encountered since we began using it, and it persists to this day.
What recommendations would you give to someone considering this product?
Zoho Campaigns aids us in producing higher-quality work with less effort, thanks to its customizable email templates and automation features. Beyond email marketing, it also serves us well in crafting, initiating, and managing our social media posts and campaigns. And this is why I recommend the tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2023
Highly Capable Emails and SMS Marketing Platform
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Avijeet S.
- Role: Information Technology
- Industry: Agriculture
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
good product
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
pricing is awesome.
What is your favorite aspect of this product?
business readiness.
What do you dislike most about this product?
nothing in particular.
What recommendations would you give to someone considering this product?
go for it, the plans are well priced.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
