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Zoho

Zoho Campaigns

Composite Score

8.9 /10

CX Score

9.3 /10

73 Reviews Write a Review

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

2 Top Rated Capabilities

1 Top Rated Features

2024

1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

2% Negative

1% Neutral

97% Positive

Pros

Respectful
Reliable
Performance Enhancing
Client Friendly Policies

Feature Ratings

Average 84

Email Delivery

Sales Intelligence & Conversion Rates

Auto-Responders

Campaign Management

Text Messaging

Basic Reporting and Analytics

Contact Database

Content Authoring

Surveys and Polling

Segmentation

Dynamic Content

Vendor Capability Ratings

Average 83

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Zoho Campaigns Reviews

Prakhar G.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Make Email Marketing Very Productive

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

This is full with features and also make sure that all mails go in the customer inbox and having very easy steps to create a email marketing campaign.

What is your favorite aspect of this product?

This makes email marketing simple and useful for generating the leads and sending new update through email marketing. Works very fast and deliver 100 percent email to inbox.

What do you dislike most about this product?

It's very good, I don't have negative side of this tool

What recommendations would you give to someone considering this product?

Make email campaign very productive

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Bala m.

Role: Operations
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Email marketing software

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho Campaigns stands out from other email marketing tools due to its affordability, integration with the Zoho ecosystem, and automation capabilities. It offers competitive pricing, often being more affordable than alternatives like Mailchimp or HubSpot, especially for small to mid-sized businesses. Features like drag-and-drop workflows, autoresponders, and behavioral triggers make automation accessible even to non-technical users.

What is your favorite aspect of this product?

My favorite aspects of this product is Affordable Pricing, Seamless Zoho Integration, Good Automation & Personalization, Compliance & Privacy Tools, Multi-Channel Marketing, Decent Email Template Library, Smart Send & AI Features.

What do you dislike most about this product?

I dislike their Limited Third-Party Integrations, Learning Curve, Occasional Deliverability Issues, Slower Customer Support, Fewer Advanced Features and Template Customization Can Be Limited.

What recommendations would you give to someone considering this product?

I would recommend you to check with your IT infrastructure. And buy the best premium plan accordingly.

Pros

Helps Innovate
Reliable
Performance Enhancing
Efficient Service

Sheilla A.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

A Solid Email Marketing Tool

Likeliness to Recommend

10 /10

What differentiates Zoho Campaigns from other similar products?

Affordable pricing and easy to use interface

What is your favorite aspect of this product?

Integration with zoho suite and third party apps like WordPress

What do you dislike most about this product?

All features are 100% likable

What recommendations would you give to someone considering this product?

Zoho campaigns has a 2000 subscribers limit if you aim to have a bigger number consider a paid plan

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Latest Research

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

Zoho Campaigns Ratings

90 Likeliness to Recommend

94 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Text Messaging The capability to send messages by SMS in addition to email.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Zoho Campaigns Reviews

Prakhar G.

Make Email Marketing Very Productive

Likeliness to Recommend

Pros

Bala m.

Email marketing software

Likeliness to Recommend

Pros

Sheilla A.

A Solid Email Marketing Tool

Likeliness to Recommend

Pros

Most Popular Zoho Campaigns Comparisons

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Title

1
Since last award

Feature Ratings

Email Delivery

Sales Intelligence & Conversion Rates

Auto-Responders

Campaign Management

Text Messaging

Basic Reporting and Analytics

Contact Database

Content Authoring

Surveys and Polling

Segmentation

Dynamic Content

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Availability and Quality of Training