What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
95 Plan to Renew
1
Since last award
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Contact Database
Text Messaging
Sales Intelligence & Conversion Rates
Content Authoring
Basic Reporting and Analytics
Surveys and Polling
Segmentation
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Breadth of Features
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
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Zoho Campaigns Reviews
Kalungi C.
- Role: C-Level
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Oct 2024
Zoho campaign is so easy for email marketing
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
It has the merge tag feature that would pick the real name of the client from the email list and replaces it in the email greeting as this module is saving us from sounding robotic
What is your favorite aspect of this product?
I like the availability of several templates for emails from different industries that can easily be customized to create a good-looking email template
What do you dislike most about this product?
It is time consuming to deploy the solution and fully to configure it as well can turn to be more expensive if you deal with larger number of contacts in the contact list
What recommendations would you give to someone considering this product?
I would recommend the tool for anyone looking to do email marketing
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Moises R.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Aug 2024
Easy to use but not very marketable
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
In my opinion what sets Zoho apart from other tools I've tried is its email marketing and automation capabilities. I feel that another tool that I have been able to use like this that is similar is freshmarketer.
What is your favorite aspect of this product?
I like the fact that it is more user friendly when editing both the templates and their flow in a cyclic campaign, which is what I used the most. This allows you to keep in constant contact with your database, and the fact that you can integrate it with your CRM to keep the information updated in two ways.
What do you dislike most about this product?
Well something that I don't like a little bit is the lack of utility when buying the zoho campaign license to buy a Zoho ONE license for example. buying the campaign license only limits you too much in the use of the tool.
What recommendations would you give to someone considering this product?
Reviewing the requirements and parameters of the company and the business model, it is important to highlight all the pros of Zoho as well as the major cons of the whole setup and configuration process, which takes time and expert help, otherwise you might find yourself going around in circles.
Pros
- Continually Improving Product
- Includes Product Enhancements
- Helps Innovate
- Trustworthy
Piyush D.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2026
Reliable and cost effective email marketing
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho campaign stands out mainly for its pricing and well it fits into Zoho ecosystem.
What is your favorite aspect of this product?
The email builder is simple the drag and drop and setting up campaign doesn't take much time.
What do you dislike most about this product?
The reporting and analytical of the tool could be much better.
What recommendations would you give to someone considering this product?
I would recommend Zoho if someone is looking for budget friendly and east to use email marketing tool'
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Saves Time
