What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Auto-Responders
Campaign Management
Text Messaging
Basic Reporting and Analytics
Contact Database
Content Authoring
Surveys and Polling
Segmentation
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Breadth of Features
Quality of Features
Vendor Support
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Zoho Campaigns Reviews
Anil Kumar K.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
A Powerful, User-Friendly Tool for email marketing
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
I would say its Affordability ,user-friendly influence and advanced automation is a difference between other products in the market
What is your favorite aspect of this product?
My favorite aspect of Zoho Campaigns is its seamless integration with other Zoho products. This integration makes it especially powerful for businesses already using the Zoho ecosystem.
What do you dislike most about this product?
One aspect of Zoho Campaigns that could use improvement is its limited template customization options compared to some other platforms.
What recommendations would you give to someone considering this product?
Take advantage of the free trail , focus on list segmentation and Leverage automation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jeremy P.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2025
Benefits of Zoho Campaigns for Effective Marketing
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
The main difference between Zoho Campaigns and other email marketing platforms lies in its deep integration with Zoho’s suite of applications, making it ideal for businesses already using Zoho CRM. While many platforms offer similar email creation and automation features, Zoho Campaigns excels in offering seamless workflows across Zoho products and provides affordable pricing with flexible plans. However, some other platforms might offer more advanced reporting, better customer support, or additional third-party integrations. For businesses not using Zoho’s ecosystem, alternatives like Mailchimp or ActiveCampaign may offer more expansive feat
What is your favorite aspect of this product?
Zoho Campaigns offers an intuitive interface, advanced analytics, and automation features that save time and improve campaign performance. It provides customizable templates, integrates with Zoho apps and third-party tools, and ensures GDPR compliance for data security. Affordable pricing and multi-channel marketing support, including email, social media, and SMS, make it an ideal solution for businesses looking to streamline their marketing efforts.
What do you dislike most about this product?
Some disadvantages of Zoho Campaigns include limited email template customization for advanced users, a steep learning curve for beginners in using some advanced features, and limited customer support options in lower-tier plans. Additionally, while it offers robust integration with Zoho apps, third-party integrations can sometimes be restrictive or require additional setup. For large-scale businesses with complex needs, the platform's automation and reporting features may not be as advanced as those offered by more specialized tools.
What recommendations would you give to someone considering this product?
Overall, Zoho Campaigns is a powerful and cost-effective email marketing tool, especially beneficial for businesses already using Zoho’s suite of applications. It offers a user-friendly interface, advanced automation, customizable templates, and integration with Zoho CRM. While it provides strong analytics and multi-channel marketing options, some users might find its third-party integrations and customer support options limited. For small to mid-sized businesses, Zoho Campaigns is a solid choice, though larger enterprises may seek more advanced reporting or integrations from other platforms.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hammad K.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Vendor Selection and Purchasing
Submitted Jan 2025
Delightful Product
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
The best part that makes difference is their backend support also the optimised interface is amazing.
What is your favorite aspect of this product?
Mine favourite is their is their Email and Sms marketing tool.
What do you dislike most about this product?
As far as my concern, everything is delight.
What recommendations would you give to someone considering this product?
Must recommend for Sales and Marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
