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Zoho

Zoho Campaigns

Composite Score

8.9 /10

CX Score

9.3 /10

73 Reviews Write a Review

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

2 Top Rated Capabilities

1 Top Rated Features

2024

1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

2% Negative

1% Neutral

97% Positive

Pros

Respectful
Reliable
Performance Enhancing
Client Friendly Policies

Feature Ratings

Average 84

Email Delivery

Sales Intelligence & Conversion Rates

Auto-Responders

Campaign Management

Text Messaging

Basic Reporting and Analytics

Contact Database

Content Authoring

Surveys and Polling

Segmentation

Dynamic Content

Vendor Capability Ratings

Average 83

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Zoho Campaigns Reviews

Heidi M.

Role: Consultant
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2021

Amazing and Effective Autoresponder

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

#1. The level of email deliverability and campaign performance report is super in-depth #2. The email deliverability is highly accurate and lands in the Inbox/promotion tab but not in the Spam folder #3. The ease of integration with other applications through webhooks can also be done at no time!

What is your favorite aspect of this product?

The ability to manage user-based on several segmentations and send user-specific emails based on their behaviors and nature is the unique feature in Zoho Campaign.

What do you dislike most about this product?

Whenever we edit a flow, the updated flow applies to only those who enter the flow in the future however, those who are in the middle of the flow, will be still receiving the same email before we edit.

What recommendations would you give to someone considering this product?

Just go for it. It's worth your investment!

Pros

Helps Innovate
Reliable
Trustworthy
Unique Features

Zora W.

Role: Human Resources
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Best Tool For Email Marketing Needs

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

First, Zoho Campaigns is multipurpose in that it can handle both email marketing and automation. The software can handle al aspects of email marketing campaigns which is unlike most popular tools.

What is your favorite aspect of this product?

My favorite features of Zoho Campaigns is the ability to design, market and track email marketing campaigns. The software is easy to use and very capable. I would say it is an all round email marketing solution.

What do you dislike most about this product?

Nothing really to hate about Zoho Campaigns having accomplished what we have accomplished with this software.

What recommendations would you give to someone considering this product?

Zoho Campaigns is the best you can get if you need an email marketing software. It works well, it is easy to use and well equipped to meet all your needs.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Role: Sales Marketing
Industry: Utilities
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jul 2021

Explicit Marketing Services from Zoho Campaigns

Likeliness to Recommend

10 /10

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Latest Research

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

Zoho Campaigns Ratings

90 Likeliness to Recommend

94 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Text Messaging The capability to send messages by SMS in addition to email.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Zoho Campaigns Reviews

Heidi M.

Amazing and Effective Autoresponder

Likeliness to Recommend

Pros

Zora W.

Best Tool For Email Marketing Needs

Likeliness to Recommend

Pros

Explicit Marketing Services from Zoho Campaigns

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Email Delivery

Sales Intelligence & Conversion Rates

Auto-Responders

Campaign Management

Text Messaging

Basic Reporting and Analytics

Contact Database

Content Authoring

Surveys and Polling

Segmentation

Dynamic Content

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Breadth of Features

Quality of Features

Vendor Support

Ease of Customization

Ease of Data Integration

Availability and Quality of Training