
What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceZoho Campaigns Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Zoho Campaigns.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Auto-Responders
Campaign Management
Text Messaging
Basic Reporting and Analytics
Contact Database
Content Authoring
Surveys and Polling
Segmentation
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Breadth of Features
Quality of Features
Vendor Support
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Zoho Campaigns Reviews

Aaliyah H.
- Role: Industry Specific Role
- Industry: Agriculture
- Involvement: End User of Application
Submitted Apr 2022
Zoho Campaign, Great marketing tool!
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho Campaign have their pre designed emails which are really eye catching and helpful enabling us to design beautiful and sophisticated emails. It also helps us to send automated response to various emails thus saving our time which we can invest in some other project. They provide us real time results of us
What is your favorite aspect of this product?
Zoho campaigns help us to connect with our recipient through our every email by using their interactive elements like polls and surveys. They have advanced email automation that help us to auto mate workflows and drip series to deliver targeted and consistent messages.
What do you dislike most about this product?
They need to add more customization options especially for the footer. Sometimes their system suddenly slows down which lags so they need to improve their system. They need to add feature that enable us to build complex nurture campaigns as they lack this feature.
What recommendations would you give to someone considering this product?
Zoho Campaign have simplified email automation which is easy to build and use and make it highly recommended. Also, the integration becomes easy with the Zoho CRM.
Pros
- Unique Features
- Efficient Service
- Respectful
- Client Friendly Policies

Mehandi I.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2022
Amazing Product! Affordable, ❤️Customer Support.
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
The Most important difference which I have noticed is the Pricing which is much much less with a variety of features.
What is your favorite aspect of this product?
Workflow ( Automated Campaigns), Storage for huge contacts and the pricing
What do you dislike most about this product?
The speed at which the application works.
What recommendations would you give to someone considering this product?
I willl recommend this product for the following :- 1) If you are a small / Mid range Business owner who is looking for an affordable, rich in features email marketing tool, go for it. 2) If your business needs automater response system and you want to nurture your leads go for it. Recommended for all who is looking for auto-responders, email Campain, Email Marketing Tools/Software at an affordable price.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Adiratna D.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2022
Easy to fabricate , more straightforward to convey
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
We use Zoho email campaigns for conveying program refreshes, offers, occasion subtleties, and all the other things. Zoho is comparable to Mailchimp and better with regards to mix; I was involving Mailchimp for email showcasing and presently utilizing Zoho Campaigns I am ready to pull off the gig with no problems. What's more, I can likewise plan the messages according to the per user’s time region. Along these lines, that has demonstrated advantageous because we take care of the International fragment also.
What is your favorite aspect of this product?
I use Zoho Campaigns to routinely refresh our endorsers about the new projects that we add into our bunch of instructional classes. Also, there's a month-to-month bulletin with pre-arranged layout is sent utilizing ZC which has every one of the dates and subtleties of forthcoming occasions. As of late, I have coordinated Zoho Campaigns with an SMS administration which I am utilizing to send SMS campaigns Furthermore, one of the most amazing components is reconciliation with Litmus testing, which has helped me in improving the deliverability of my campaigns.
What do you dislike most about this product?
The simplicity of Social Integration; with each mission, I need to re-arrange the social campaigns. Perhaps it is my plan, however, it would be brilliant if it would simply populate without anyone else. Intelligent UI; I couldn't imagine anything better than to have UI that simply converses with you about how to take things forward, similar to the one that Mailchimp offers. every minute of every day Web Support; This one is a ton to ask, yet on the off chance that it tends to be added, that sorts out the standby time that one needs to go through on the off chance that an issue comes up at an odd hour.
What recommendations would you give to someone considering this product?
In the event that you are an independent company and tight on the financial plan, Zoho Campaigns is the best apparatus accessible as it sneaks up suddenly for the yearly expense that it charges.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Caring