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Zoho Campaigns Logo Award Winner Product Badge
Zoho

Zoho Campaigns

Composite Score
8.9 /10
CX Score
9.3 /10
Category
Zoho Campaigns
8.9 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details


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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

2% Negative
1% Neutral
97% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Client Friendly Policies

Feature Ratings

Average 84

Email Delivery

88

Sales Intelligence & Conversion Rates

87

Auto-Responders

86

Campaign Management

86

Text Messaging

85

Basic Reporting and Analytics

85

Contact Database

85

Content Authoring

84

Surveys and Polling

84

Segmentation

83

Dynamic Content

83

Vendor Capability Ratings

Average 83

Ease of Implementation

87

Business Value Created

86

Usability and Intuitiveness

86

Product Strategy and Rate of Improvement

85

Ease of IT Administration

85

Breadth of Features

84

Quality of Features

83

Vendor Support

83

Ease of Customization

80

Ease of Data Integration

79

Availability and Quality of Training

79

Zoho Campaigns Reviews

Neha J.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Best way to connect with our clients

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho campaigns is unique with the reports that it provides. List based segmentation of user emails can be done which can be viewed in the reports as well. Also, we can schedule emails based on the time zone of the users at one go which is awesome

What is your favorite aspect of this product?

My favorite part of Zoho Campaigns is the simplicity with which I can import email data as well as email templates. Wide variety of default templates are also available which is very good.

What do you dislike most about this product?

I cannot think of any major dislike with Zoho campaigns

What recommendations would you give to someone considering this product?

Businesses who want to connect with their clients and automate certain aspects of email communication must definitely consider Zoho campaigns

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Ruby G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Amazing software to automate marketing campaigns

Likeliness to Recommend

8 /10

What differentiates Zoho Campaigns from other similar products?

Zoho Campaigns allows marketers to track and automate email campaigns, manage leads, and send automated follow-up emails. It can be used on any web-enabled device including desktop, laptop, tablet, and smartphone. It has a modern user interface that is easy to use and provides a wide range of features. With Zoho Campaigns, you can: - Create powerful email campaigns with automated follow-up emails - Track how your emails are performing by analyzing open rates and click-through rates - Visualize your campaign performance with real-time dashboards - Organize your email

What is your favorite aspect of this product?

Zoho Campaigns is an all-in-one marketing and sales software that helps you to create, manage, and analyze your marketing campaigns. It enables you to track your sales, target customers, and send personalized emails. You can also view reports and analyze your performance in real time. The Zoho Campaigns software is available for Mac and PC.

What do you dislike most about this product?

It still needs to work on introducing more features and integrations

What recommendations would you give to someone considering this product?

Zoho Campaigns has many features such as: - Create new campaigns or import existing ones from Salesforce, Google AdWords, Mailchimp, Twitter, Facebook, Instagram or other sources. - Organize your contacts by importing contacts from Outlook or Gmail. - Send customized emails directly from the campaign dashboard. With Zoho Campaigns’ email template builder tool, you can build professional emails with beautiful templates and colors to send to your customers from a single dashboard. - Review your data in real time with rich reports such as Average Open Rates, Bounce Rate and Click Through Rate.

Pros

  • Over Delivered
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Sirish R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Good features but a long way to go

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

Zoho campaigns is easily integratable with other 3rd party application like a CRM software so that we can easily drive the email ids and other data. Also, Zoho campaigns has all the features of a high end email marketing software and is available at a cheaper rate

What is your favorite aspect of this product?

My favorite aspect with Zoho campaigns has go to be the various email templates that are available in it. We have a plethora of options and that makes our work very much interesting

What do you dislike most about this product?

The deliverability is quite low in Zoho campaigns. Also, emails can get easily blacklisted through Zoho

What recommendations would you give to someone considering this product?

I would say this is a great substitute for softwares like Mailchimp. This has all the functionalities of a high end email marketing software and is available at a very cheap rate too

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Zoho Campaigns Comparisons

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