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Zapier

Zapier

Composite Score
8.9 /10
CX Score
9.2 /10
Category
Zapier
8.9 /10

What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details


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Awards & Recognition

Zapier won the following awards in the Data Integration category

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Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

96 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative
4% Neutral
95% Positive

Pros

  • Enables Productivity
  • Trustworthy
  • Saves Time
  • Performance Enhancing

Feature Ratings

Average 83

Real Time Integration

87

iPaaS

86

Data Quality Profiling and Cleansing

83

Data Security

83

Administrative Features

83

Synchronization and Replication

83

Exception Handling and Notifications

83

Batch Integration

83

Metadata Management

83

Data Virtualization

82

Multi Channel Support

82

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Ease of Implementation

86

Ease of Data Integration

86

Breadth of Features

85

Ease of Customization

84

Usability and Intuitiveness

83

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Availability and Quality of Training

79

Vendor Support

78

Zapier Videos

Zapier Reviews

John D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Good & Powerful tool for Workflow Automation

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

Zapier has allowed me to setup several automated flows from our range of systems, to bring everything together. Specifically, that even without coding skills, setting up "Zaps" (automated workflows) is intuitive and straightforward.

What is your favorite aspect of this product?

The Zapier team are always helpful and onhand should you ever have questions. An easy to use tool and straightforward to implement.

What do you dislike most about this product?

The learning curve is pretty high for creating Zaps.

What recommendations would you give to someone considering this product?

An easy to use tool and straightforward to implement.

Pros

  • Helps Innovate
  • Generous Negotitation
  • Over Delivered
  • Appreciates Incumbent Status

Oyemomi M.

  • Role: Information Technology
  • Industry: Manufacturing
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2025

Easy Automation for Seamless Workflow Integration

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier is different from other tools because it’s easy to use and doesn’t require coding. It lets anyone automate tasks between different apps with just a few clicks. Zapier has many ready-to-use integrations, so you don’t need to build anything from scratch. It’s also affordable for businesses of all sizes, making it a great choice for companies looking for quick and simple automation.

What is your favorite aspect of this product?

My favorite aspect of Zapier is how easy it makes automating tasks between different apps without any coding. The simple drag-and-drop interface allows you to set up workflows quickly, saving time and reducing manual work.

What do you dislike most about this product?

What I dislike most about Zapier is the limited task allowances on lower-tier plans. For businesses with a high volume of automation, tasks can run out quickly.

What recommendations would you give to someone considering this product?

If you're considering Zapier, I recommend starting with a free trial or a lower-tier plan to see if it meets your needs. Make sure to check the app integrations that are most relevant to your business before committing. If you're automating high-volume tasks, consider the Team or Company plans for more tasks and advanced features. Also, be mindful of the task limits to avoid unexpected costs. Overall, Zapier is great for simple to moderately complex workflows, but it may not be the best choice for very complex integrations or large-scale automation.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Evans F.

  • Role: Information Technology
  • Industry: Shipping
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2025

User-friendly automation tool

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

1. Extensive App Integrations: Zapier supports over 5,000 apps, making it one of the most versatile automation platforms for connecting a wide range of tools. 2. No-Code Interface: Its user-friendly, no-code setup makes it accessible to users without technical expertise, allowing quick automation without writing any code. 3. Flexible Multi-Step Workflows: Zapier enables complex multi-step automations; offering more customization compared to many competitors.

What is your favorite aspect of this product?

My favorite aspect of Zapier is its ease of use with the no-code interface, which allows anyone to quickly set up automations without needing technical knowledge. It makes workflow automation accessible to everyone.

What do you dislike most about this product?

What I dislike most about Zapier is its limited customization options in more complex workflows, which can make advanced automations feel a bit restrictive compared to other platforms.

What recommendations would you give to someone considering this product?

1. Start with simple workflows to get comfortable with the platform before diving into more complex automations. 2. Check app compatibility to ensure the tools you use are supported by Zapier. 3. Upgrade to a paid plan if you need more advanced features or a higher task limit.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Unique Features

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