What is Zapier?
Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Enables Productivity
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
iPaaS
Real Time Integration
Exception Handling and Notifications
Data Virtualization
Batch Integration
Synchronization and Replication
Administrative Features
Data Quality Profiling and Cleansing
Data Security
API Management and Orchestration
Multi Channel Support
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of Data Integration
Breadth of Features
Business Value Created
Usability and Intuitiveness
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Zapier Videos
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Sumit Y.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2025
Simple, powerful automation for everyday tasks
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier stands out for its ease of use — no coding needed, a huge library of app integrations, and a clean UI. It’s built for non-tech users to automate tasks in minutes, which makes it super popular among startups and solo users.
What is your favorite aspect of this product?
I really like how easy Zapier makes automation — you can set up workflows in minutes without writing a single line of code. It just works, and that’s what makes it so powerful.
What do you dislike most about this product?
Sometimes it feels a bit limited when you need more complex logic or conditions — and the advanced features are behind a paywall. It’s great for simple tasks, but scaling can get tricky or expensive.
What recommendations would you give to someone considering this product?
Start with the free plan to see how it fits your workflow. Keep it simple at first, then slowly build more advanced zaps as you get comfortable. And always double-check your triggers — one small error can mess up the whole flow!
Pros
- Enables Productivity
- Inspires Innovation
- Saves Time
- Respectful
Cons
- Less Transparent
Tableau M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Detailed in Handling Data Issues
Likeliness to Recommend
What differentiates Zapier from other similar products?
The integration of every database is something the app has streamlined The intelligent analytics approach from this app is intuitive
What is your favorite aspect of this product?
The paramagnetic communication system from this app
What do you dislike most about this product?
The rational data intelligence system required is well accustomed
What recommendations would you give to someone considering this product?
Very magnificent and precise
Pros
- Helps Innovate
- Saves Time
- Respectful
- Altruistic
Sai Vamsi Y.
- Role: Finance
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2025
Seamless Automation for Boosting Efficiency
Likeliness to Recommend
What differentiates Zapier from other similar products?
It enables teams to easily integrate and automate operations by bridging thousands of apps with user-friendly, code-free workflows.
What is your favorite aspect of this product?
My favorite feature is its easy-to-use interface, which makes it possible to quickly create bespoke automations and drastically cut down on human labor.
What do you dislike most about this product?
As usage rises, costs may grow and creative solutions may be needed for increasingly complicated operations.
What recommendations would you give to someone considering this product?
Start with basic automations and work your way up. To maximize effectiveness and return on investment, spend money investigating its features.
Pros
- Respectful
- Fair
- Acts with Integrity
- Client's Interest First
