What is Zapier?
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
96 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Enables Productivity
- Trustworthy
- Saves Time
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Quality Profiling and Cleansing
Data Security
Administrative Features
Synchronization and Replication
Exception Handling and Notifications
Batch Integration
Metadata Management
Data Virtualization
Multi Channel Support
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Zapier Videos
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Takunda A. M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Easy to build no-code workflows
Likeliness to Recommend
What differentiates Zapier from other similar products?
User-friendly interface and a large library of connectors
What is your favorite aspect of this product?
The interface is very user-friendly
What do you dislike most about this product?
Limited customisation
What recommendations would you give to someone considering this product?
Try it out, it's versatile with a lot of connectors
Pros
- Continually Improving Product
- Transparent
- Helps Innovate
- Performance Enhancing
Varun C.
- Role: Consultant
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Automates thousands of tasks with easily.
Likeliness to Recommend
What differentiates Zapier from other similar products?
Automation Easy Configuration There are multiple native integrations. It makes it simple to duplicate Zaps.
What is your favorite aspect of this product?
It is easy to integrate Google Calendar with Jira by using Zapier. It is easy to integrate Excel sheet data into Notion by using Zapier.
What do you dislike most about this product?
You have to dedicate time to debugging. It need a smartphone app to monitor activities and turn automations on and off.
What recommendations would you give to someone considering this product?
Unlimited Automation
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sumit Y.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2025
Simple, powerful automation for everyday tasks
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier stands out for its ease of use — no coding needed, a huge library of app integrations, and a clean UI. It’s built for non-tech users to automate tasks in minutes, which makes it super popular among startups and solo users.
What is your favorite aspect of this product?
I really like how easy Zapier makes automation — you can set up workflows in minutes without writing a single line of code. It just works, and that’s what makes it so powerful.
What do you dislike most about this product?
Sometimes it feels a bit limited when you need more complex logic or conditions — and the advanced features are behind a paywall. It’s great for simple tasks, but scaling can get tricky or expensive.
What recommendations would you give to someone considering this product?
Start with the free plan to see how it fits your workflow. Keep it simple at first, then slowly build more advanced zaps as you get comfortable. And always double-check your triggers — one small error can mess up the whole flow!
Pros
- Enables Productivity
- Inspires Innovation
- Saves Time
- Respectful
Cons
- Less Transparent
