What is Zapier?
Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
95 Plan to Renew
2
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Quality Profiling and Cleansing
Batch Integration
Exception Handling and Notifications
Synchronization and Replication
Data Virtualization
Metadata Management
API Management and Orchestration
Data Security
Administrative Features
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Zapier Videos
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Samriddhi G.
- Role: Information Technology
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Dec 2025
Time Saving and Efficient Problem-Solver!
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier provides unique solutions across multiple different platforms without having to leave the platform. Also, the task based pricing is a plus! No paying in full when not used extensively, as our team only uses caters to a niche market, so there’s only so many use cases one can expect. Zapier subscription is one of the smoothest I have used!
What is your favorite aspect of this product?
I am a big fan of the Zap workflow automations. So even when I do not have an automation in-app for a certain application, Zapier allows me to run with my things by providing numerous options.
What do you dislike most about this product?
Coming from a niche industry, I feel sometimes certain workflow options are missing, that is all I dislike about Zapier.
What recommendations would you give to someone considering this product?
To make use of it to the most, and jump right in into the app and throw themselves to learn, because once that is achieved, Zapier can be a boon!
Pros
- Effective Service
- Helps Innovate
- Reliable
- Performance Enhancing
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2025
Saves me time through automation!
Likeliness to Recommend
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Sumit Y.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2025
Simple, powerful automation for everyday tasks
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier stands out for its ease of use — no coding needed, a huge library of app integrations, and a clean UI. It’s built for non-tech users to automate tasks in minutes, which makes it super popular among startups and solo users.
What is your favorite aspect of this product?
I really like how easy Zapier makes automation — you can set up workflows in minutes without writing a single line of code. It just works, and that’s what makes it so powerful.
What do you dislike most about this product?
Sometimes it feels a bit limited when you need more complex logic or conditions — and the advanced features are behind a paywall. It’s great for simple tasks, but scaling can get tricky or expensive.
What recommendations would you give to someone considering this product?
Start with the free plan to see how it fits your workflow. Keep it simple at first, then slowly build more advanced zaps as you get comfortable. And always double-check your triggers — one small error can mess up the whole flow!
Pros
- Enables Productivity
- Inspires Innovation
- Saves Time
- Respectful
Cons
- Less Transparent
