Zapier Customer Reviews 2025 | Data Integration

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Zapier

Composite Score

8.9 /10

CX Score

9.1 /10

142 Reviews Write a Review

What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

4% Neutral

95% Positive

Pros

Enables Productivity
Trustworthy
Saves Time
Performance Enhancing

Feature Ratings

Average 83

Real Time Integration

iPaaS

Synchronization and Replication

Data Security

Data Quality Profiling and Cleansing

Exception Handling and Notifications

Administrative Features

Batch Integration

Metadata Management

API Management and Orchestration

Data Virtualization

Vendor Capability Ratings

Average 84

Business Value Created

Quality of Features

Ease of Implementation

Ease of Data Integration

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Karambir Singh K.

Role: C-Level
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2021

Zapier Provides an Imperfect Integration Solution

Likeliness to Recommend

7 /10

What differentiates Zapier from other similar products?

Zapier provides more flexibility than software integration products such as Monday.com and Trello.

What is your favorite aspect of this product?

The ability to receive data via webhook/url, parse it, and branch based on the data received.

What do you dislike most about this product?

As someone with programming experience, I found Zapier's inability to provide basic programming features frustrating. Customer support was frustrating and it seemed that the responses may have been automated (using Zapier?).

What recommendations would you give to someone considering this product?

Be aware that their business model is task-based and the best and most advanced features (logical branching for example) are the most task-intensive. Take some time to determine the number of tasks that you need to execute for any given use case and then multiply by the number of anticipated uses to determine the total tasks per use case. Sum the task totals per use cases to determine the overall total (which should be monthly since this is how Zapier bills).

Pros

Enables Productivity
Includes Product Enhancements
Continually Improving Product
Reliable

Cons

Inhibits Innovation
Less Performance Enhancing
Commodity Features

Role: Information Technology
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jan 2021

Mediocre overhyped integration tool

Likeliness to Recommend

5 /10

Pros

Performance Enhancing
Inspires Innovation
Trustworthy
Efficient Service

Cons

Inhibits Innovation
Slower Product Innovation
Commodity Features

Annette M.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2021

Efficient and Functional System.

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

Zapier easy of implementation.

What is your favorite aspect of this product?

Zapier offers the greatest help by saving much of the users time.

What do you dislike most about this product?

None detected to report about the Zapier functionalities.

What recommendations would you give to someone considering this product?

Zapier interface accessibility and the background workflow ability makes the solution to among the productive software.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Zapier Ratings

90 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Zapier Videos

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Zapier Reviews

Karambir Singh K.

Zapier Provides an Imperfect Integration Solution

Likeliness to Recommend

Pros

Cons

Mediocre overhyped integration tool

Likeliness to Recommend

Pros

Cons

Annette M.

Efficient and Functional System.

Likeliness to Recommend

Pros

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Title

1
Since last award

1
Since last award

Feature Ratings

Real Time Integration

iPaaS

Synchronization and Replication

Data Security

Data Quality Profiling and Cleansing

Exception Handling and Notifications

Administrative Features

Batch Integration

Metadata Management

API Management and Orchestration

Data Virtualization

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Implementation

Ease of Data Integration

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Availability and Quality of Training

Vendor Support