Zapier Customer Reviews 2025 | Data Integration

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Zapier

Composite Score

8.9 /10

CX Score

9.2 /10

147 Reviews Write a Review

What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

96 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

4% Neutral

95% Positive

Pros

Enables Productivity
Trustworthy
Saves Time
Performance Enhancing

Feature Ratings

Average 83

Real Time Integration

iPaaS

Data Security

Data Quality Profiling and Cleansing

Administrative Features

Synchronization and Replication

Exception Handling and Notifications

Batch Integration

Metadata Management

API Management and Orchestration

Data Virtualization

Vendor Capability Ratings

Average 83

Business Value Created

Quality of Features

Ease of Implementation

Ease of Data Integration

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Zapier Videos

Zapier Reviews

Anal P.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Best in Class in Automating Workflows, Manual Task

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Well the Integrations available with Zapier are far ahead than that of other Similar or competitors and Also Zapier is very easy to use due to its easy UI and it has increased our productivity by decreasing manual working time for us.

What is your favorite aspect of this product?

The integrations available at Zapier are one of the best and it is one of the best thing as it helps automate most of of my Manual work and helps me reduce time. It has been very helpful to generate and track leads coming from different sources by integrating the stuffs.

What do you dislike most about this product?

There is no such dislike feature in Zapier. It is one of the best in business.

What recommendations would you give to someone considering this product?

Timely API calls can help everyone. It is something which Zapier can look at. Other than all great.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Paul L.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Great product for integrating data between 2 apps

Likeliness to Recommend

8 /10

What differentiates Zapier from other similar products?

Seems like there are other similar solutions out there now - but they probably integrate more software applications than others

What is your favorite aspect of this product?

Easy to build a zap

What do you dislike most about this product?

Pricing model is a little tough for multi-step zaps. Uses a lot of credits to do multiple steps

What recommendations would you give to someone considering this product?

Check out competitive products

Pros

Enables Productivity
Helps Innovate
Continually Improving Product
Reliable

Svetla M.

Role: Sales Marketing
Industry: Telecommunications
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Jul 2022

An amazing time-saver, must-have for any company

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Ease of use, hundreds of apps to integrate with, great documentation and UI

What is your favorite aspect of this product?

The UI and documentation

What do you dislike most about this product?

everything works g-r-e-a-t! Keep up the awesome work!

What recommendations would you give to someone considering this product?

To get started using the free account, so he can see the big value in terms of time saved

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Zapier

What is Zapier?

Company Details

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Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Zapier Ratings

90 Likeliness to Recommend

96 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

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Zapier Reviews

Anal P.

Best in Class in Automating Workflows, Manual Task

Likeliness to Recommend

Pros

Paul L.

Great product for integrating data between 2 apps

Likeliness to Recommend

Pros

Svetla M.

An amazing time-saver, must-have for any company

Likeliness to Recommend

Pros

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Title

Feature Ratings

Real Time Integration

iPaaS

Data Security

Data Quality Profiling and Cleansing

Administrative Features

Synchronization and Replication

Exception Handling and Notifications

Batch Integration

Metadata Management

API Management and Orchestration

Data Virtualization

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Implementation

Ease of Data Integration

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support