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Xero Inc

Xero

Composite Score

8.8 /10

CX Score

9.0 /10

115 Reviews Write a Review

What is Xero?

Xero is a global online accounting system for small businesses and their advisors.

Company Details

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Awards & Recognition

Xero won the following awards in the Accounting - Small Business category

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2025 Emotional Footprint Champion

Latest Award, 2025

Conflict Resolution

Latest Award, 2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

4 Top Rated Features

2023

4 Top Rated Capabilities

3 Top Rated Features

2022

Xero Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Xero.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Xero?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Saves Time
Respectful
Performance Enhancing

Feature Ratings

Average 85

Accounts Receivable Invoicing

Accounts Payable Purchase Orders

Expense Management

General Ledger Chart of Accounts

Dashboards, Analytics and Reporting

Integration APIs

Reconciliation

Cash Flow Management

Cost Revenue Tracking

Project Accounting

Budgeting Forecasting

Vendor Capability Ratings

Average 83

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Business Value Created

Ease of Customization

Breadth of Features

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Xero Reviews

Bilawal B.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

Greatest of all as does whatever it says

Likeliness to Recommend

9 /10

What differentiates Xero from other similar products?

Accounting and bookkeeping is the best one available in the market for accountants which requires minimal training for anyone who has basic understanding of tech.

What is your favorite aspect of this product?

The best feature for me has been the integration of XERO with other tools as such as the DEAR system which offers inventory control.

What do you dislike most about this product?

Lack of features as such as inventory and limited online reporting available

What recommendations would you give to someone considering this product?

This platform helps your business to keep everything aligned with future goals and measures your success every week. This helps in many ways from auditing your organisation to reconciliation from time to time.

Pros

Effective Service
Client Friendly Policies
Client's Interest First
Transparent

Eoin C.

Role: C-Level
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2021

Great product for ecommerce

Likeliness to Recommend

9 /10

What differentiates Xero from other similar products?

Integration with PayPal is great but can be improved. Multicurrency functionality also easy to use.

What is your favorite aspect of this product?

Easy to use UI and straightforward multicurrency bank account functionalities.

What do you dislike most about this product?

VAT capabilities.

What recommendations would you give to someone considering this product?

Consider your industry and requirements of that style of bookkeeping. Does Xero offer that better? I can help identify if so.

Pros

Respectful
Helps Innovate
Continually Improving Product
Reliable

Rebecca P.

Role: Finance
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2021

Easy to use and great that it's cloud based

Likeliness to Recommend

7 /10

What differentiates Xero from other similar products?

Cloud based

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Non accounting names for things

What recommendations would you give to someone considering this product?

Good for small business

Pros

Continually Improving Product
Enables Productivity
Efficient Service
Fair

Latest Research

Xero

What is Xero?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

Xero Ratings

87 Likeliness to Recommend

1 Since last award

96 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Xero?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Accounts Receivable Invoicing Record of claims for payment for goods or services provided. Usually includes a customer invoicing capability

Accounts Payable Purchase Orders Record of debts owing for an organization. Sometimes includes a purchase order capability

Expense Management Includes all aspects of expense forms design, completion, submission, limits and compliance, and reporting.

General Ledger Chart of Accounts The general ledger contains the organization’s accounts for recording assets, liabilities, revenue, and expenses.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Integration APIs Ability of the software to interface with legacy and other third party applications.

Reconciliation Functionality that ensures that two sets of records (usually the balances of two accounts) are in agreement.

Cash Flow Management Includes income and expense tracking, as well as cash flow monitoring.

Cost Revenue Tracking The process of recording, classifying, analyzing, summarizing, and allocating costs associated with a process

Project Accounting Ability to track, report and analyse financial results and implications at an individual project level

Budgeting Forecasting Functionality allowing users to create and maintain budgets and develop forecasts, “what-if” scenarios, etc

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Xero Reviews

Bilawal B.

Greatest of all as does whatever it says

Likeliness to Recommend

Pros

Eoin C.

Great product for ecommerce

Likeliness to Recommend

Pros

Rebecca P.

Easy to use and great that it's cloud based

Likeliness to Recommend

Pros

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Title

1
Since last award

1
Since last award

Feature Ratings

Accounts Receivable Invoicing

Accounts Payable Purchase Orders

Expense Management

General Ledger Chart of Accounts

Dashboards, Analytics and Reporting

Integration APIs

Reconciliation

Cash Flow Management

Cost Revenue Tracking

Project Accounting

Budgeting Forecasting

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Business Value Created

Ease of Customization

Breadth of Features

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement