
What is Xero?
Xero is a global online accounting system for small businesses and their advisors.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Xero?
Pros
- Reliable
- Saves Time
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Accounts Receivable Invoicing
Accounts Payable Purchase Orders
Expense Management
General Ledger Chart of Accounts
Dashboards, Analytics and Reporting
Integration APIs
Reconciliation
Cash Flow Management
Cost Revenue Tracking
Project Accounting
Budgeting Forecasting
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Business Value Created
Ease of Customization
Breadth of Features
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Xero Reviews

Douglas S.
- Role: Vendor Management
- Industry: Finance
- Involvement: Initial Implementation
Submitted Feb 2023
Very intuitive & straightforward.
Likeliness to Recommend
What differentiates Xero from other similar products?
It's simplicy when it comes to the initial implementation is definitely a plus, compared to other more complex platform.
What is your favorite aspect of this product?
How easy it is to integrate to third-party apps.
What do you dislike most about this product?
It seems to be mainly used outside the US.
What recommendations would you give to someone considering this product?
If you're in the Pacific and you're looking for a solution, this could be perfect.
Pros
- Effective Service
- Inspires Innovation
- Saves Time
- Acts with Integrity
Cons
- Less Productive
- Less Friendly Negotiation
- Leverages Incumbent Status

Derek M.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jan 2023
Easy to use and mobile friendly
Likeliness to Recommend
What differentiates Xero from other similar products?
The system is intuitive and easy to use. For the non-technical to the expert accountant. This system works for everyone. It is simple to enter quotes, and invoices, the dashboard is easy to understand. The resorts are customizable, and everything may be exported to excel or pdf. If you need to create quotes or invoices on the run, the mobile app is there to assist you. This streamlines my business, so I may focus on my business, to the accounts.
What is your favorite aspect of this product?
The dashboard makes it easy to have a snapshot of where our accounts and finances are standing. Simple and easy.
What do you dislike most about this product?
The product price is a bit high, but willing to pay for value. I would like more features on the mobile app.
What recommendations would you give to someone considering this product?
If you want to sleep at night, and not worry about your account, use Xero.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Margareth L.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Dec 2022
Control of expenses and invoices
Likeliness to Recommend
What differentiates Xero from other similar products?
It is a tool that in companies fulfills financial control functions in companies, it works quite well if what you are looking for is to control and have organized two payments and invoicing in real time, it is a tool mostly used by accountants but I could say that it is quite versatile
What is your favorite aspect of this product?
I like it because it is a good accounting system but at the same time it is quite functional when this type of system is required for calculations in general, for accounting professionals it is quite good but for those in sales who manage payment or banking processes it is very good
What do you dislike most about this product?
It is a tool that does not only focus on a single type of industry, it can be used without problem if you are in administrative or accounting positions, so I have no problems
What recommendations would you give to someone considering this product?
It is a tool that allows the actions within it to be quite easy to understand, I have no complaints about this tool and on the contrary it has worked for me quite a lot
Pros
- Enables Productivity
- Effective Service
- Caring
- Saves Time