
What is Xero?
Xero is a global online accounting system for small businesses and their advisors.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Xero?
Pros
- Reliable
- Saves Time
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Accounts Receivable Invoicing
Accounts Payable Purchase Orders
Expense Management
General Ledger Chart of Accounts
Dashboards, Analytics and Reporting
Integration APIs
Reconciliation
Cash Flow Management
Cost Revenue Tracking
Project Accounting
Budgeting Forecasting
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Business Value Created
Ease of Customization
Breadth of Features
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Xero Reviews

Binoj R.
- Role: Finance
- Industry: Retail
- Involvement: End User of Application
Submitted Aug 2025
The Smarter Choice for Modern Accounting
Likeliness to Recommend
What differentiates Xero from other similar products?
Xero makes accounting simple and stress-free. Unlimited users, easy bank reconciliation, and seamless app integrations mean your team can stay on top of finances without the headaches. Plus, it works great on mobile, so you can manage your business anytime, anywhere
What is your favorite aspect of this product?
My favorite part of Xero is how easy it makes staying on top of finances. Everything’s simple, organized, and accessible anytime, so I spend less time stressing and more time running my business.
What do you dislike most about this product?
The thing I like least about Xero is that some features, like advanced reporting, can be a bit limited unless you’re on higher-tier plans.
What recommendations would you give to someone considering this product?
If you’re considering Xero, I’d say go for it .especially if you want easy, stress-free accounting. Just take some time to explore all the features to get the most out of it.
Pros
- Enables Productivity
- Generous Negotitation
- Helps Innovate
- Continually Improving Product
Cons
- Wastes Time

Shubham T.
- Role: Finance
- Industry: Finance
- Involvement: Vendor Management and Renewal
Submitted Apr 2025
Amazing software
Likeliness to Recommend
What differentiates Xero from other similar products?
Xero gives us more accurate and reliable sources for practicing accounting.
What is your favorite aspect of this product?
It's interface is user friendly
What do you dislike most about this product?
Slow running sometimes
What recommendations would you give to someone considering this product?
It's has best interface with reasonable cost of implementation
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Efficient Service

Pankaj P.
- Role: Finance
- Industry: Finance
- Involvement: Vendor Selection and Purchasing
Submitted Dec 2024
Easy to use and user friendly interface
Likeliness to Recommend
What differentiates Xero from other similar products?
Easy to use and User friendly interface. Provide all accounting features in less price then others.
What is your favorite aspect of this product?
Interface
What do you dislike most about this product?
Reporting section
What recommendations would you give to someone considering this product?
It's fantastic product within economic price.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy