WooCommerce Customer Reviews 2025 | B2C eCommerce

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WooCommerce

Composite Score

8.8 /10

CX Score

9.0 /10

154 Reviews Write a Review

What is WooCommerce?

WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.

Company Details

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Awards & Recognition

WooCommerce won the following awards in the B2C eCommerce category

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2025 Data Quadrant Champion

Latest Award, 2025

11 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Contract Negotiation

2025

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

7 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

10 Top Rated Capabilities

10 Top Rated Features

2023

2022 Data Quadrant Champion

2022

8 Top Rated Capabilities

6 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation

2022

2021 Data Quadrant Champion

2021

WooCommerce Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on WooCommerce.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love WooCommerce?

2% Negative

8% Neutral

90% Positive

Pros

Fair
Helps Innovate
Reliable
Enables Productivity

Feature Ratings

Average 83

Catalog Management

Order Management

Payment Processing

Order Portal

Content Management

Content Localization

Reporting and Analytics

Integrated Search

Microsite Management

Retargeting Capabilities

Predictive Recommendations

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

WooCommerce Reviews

Jessica B.

Role: Vendor Management
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Works well, but with occasional kinks.

Likeliness to Recommend

9 /10

What differentiates WooCommerce from other similar products?

It works with Microsoft dynamics navision, and AX - which is extremely helpful.

What is your favorite aspect of this product?

I do love that the files can come over via EDI or EFT

What do you dislike most about this product?

We did have issues with orders not flowing over into our order processing server/programming. We could see the orders sitting in Woocommerce, but then had to be manually entered. Not ideal. It was eventually rectified.

What recommendations would you give to someone considering this product?

Take any tutorials and demos, and work closely with their sales and IT teams.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tim L.

Role: Operations
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Great platform. Requires planning to use at scale.

Likeliness to Recommend

8 /10

What differentiates WooCommerce from other similar products?

WooCommerce has an extensive plugin library that allows users to make it do whatever they want.

What is your favorite aspect of this product?

Breadth of features and plugins.

What do you dislike most about this product?

Plugin limitations and difficulty with changing site management teams.

What recommendations would you give to someone considering this product?

Know your use case. Plan well and have a solid team to execute if using at scale.

Pros

Client Friendly Policies
Fair
Acts with Integrity
Trustworthy

Cons

Charges for Enhancements
Less Reliable
Less Performance Enhancing

Brandi A.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

WooCommerce has changed my life.

Likeliness to Recommend

10 /10

What differentiates WooCommerce from other similar products?

How well it integrates with WordPress without too many issues.

What is your favorite aspect of this product?

My favorite part is the free shipping option, I deal with drop shipping, and sometimes the price of shipping the product is too much. With WooCommerce free shipping it takes that off the table and sales go up.

What do you dislike most about this product?

I would like more drop shipping integration.

What recommendations would you give to someone considering this product?

I recommend WooCommerce over other products to use on WordPress.org

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

WooCommerce

What is WooCommerce?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

2021 Data Quadrant Champion

WooCommerce Ratings

90 Likeliness to Recommend

94 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love WooCommerce?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Catalog Management Includes customizable shipping and payment options, product pricing, advanced catalog search, and navigation.

Order Management Includes order entry, order processing, order tracking, and parts management.

Payment Processing Includes credit card processing, debit card processing, and payment verification.

Order Portal Provides the ability for customers to log in to the portal to make purchases, view transactions and invoices, and make payments

Content Management Includes collaboration, check-in/check-out, and version control.

Content Localization The solution provides support for multiple languages and currencies.

Reporting and Analytics The solution provides the ability to create metrics-driven dashboards and reports showing unique visitors, click-through, conversions, payments etc.

Integrated Search The solution provides robust product search functionality; search results can be ordered multiple ways.

Microsite Management The solution provides the ability to create and deploy targeted product microsites, and the ability to optimize microsites for search engines.

Retargeting Capabilities The solution provides the ability to surface targeted offers based on attributes such as cart abandonment or external triggers (i.e. from a CRM).

Predictive Recommendations The solution provides the ability to provide targeted product recommendations and offers to customers based on multiple data sources.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

WooCommerce Reviews

Jessica B.

Works well, but with occasional kinks.

Likeliness to Recommend

Pros

Tim L.

Great platform. Requires planning to use at scale.

Likeliness to Recommend

Pros

Cons

Brandi A.

WooCommerce has changed my life.

Likeliness to Recommend

Pros

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Title

Feature Ratings

Catalog Management

Order Management

Payment Processing

Order Portal

Content Management

Content Localization

Reporting and Analytics

Integrated Search

Microsite Management

Retargeting Capabilities

Predictive Recommendations

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support