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Wix.com

Wix Analytics

Composite Score

7.8 /10

CX Score

8.3 /10

17 Reviews Write a Review

What is Wix Analytics?

Get actionable info about your website. Learn which content is working best and how your visitors behave. Then use these insights to act and improve.

Company Details

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Wix Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Wix Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

1
Since last award

88 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Wix Analytics?

6% Negative

0% Neutral

94% Positive

Pros

Caring
Security Protects
Helps Innovate
Continually Improving Product

Feature Ratings

Average 81

Machine Learning

100

Data Visualization

Social Media Analytics

Customer Value Analysis

Audience Segmentation

Audience Demographics

API Framework

Conversion Analysis

Search Engine Optimization

Paid Search Integration

Device and Browser Analytics

Vendor Capability Ratings

Average 77

Breadth of Features

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Ease of Implementation

Availability and Quality of Training

Vendor Support

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration

Wix Analytics Reviews

Jeff M.

Role: Sales Marketing
Industry: Other
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Jun 2024

Didn't like how difficult it was to track

Likeliness to Recommend

3 /10

What differentiates Wix Analytics from other similar products?

Not very user friendly.

What is your favorite aspect of this product?

It was easy to set up but then didn't work very well.

What do you dislike most about this product?

THe lack of tracking.

What recommendations would you give to someone considering this product?

Make sure you have some good support.

Pros

Caring
Respectful
Security Protects
Helps Innovate

Cons

Less Performance Enhancing
Commodity Features
Less Effective Service

Siddharth S.

Role: Operations
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2025

user friendly analysis tool

Likeliness to Recommend

8 /10

What differentiates Wix Analytics from other similar products?

user friendly interface, cost effective, built in integration

What is your favorite aspect of this product?

Quick insights, friendly visuals

What do you dislike most about this product?

limited advanced features

What recommendations would you give to someone considering this product?

for small business owners and non technical users

Pros

Performance Enhancing
Trustworthy
Saves Time
Altruistic

Pranay M.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

Robust analytics platform with great potential.

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

My favorite aspect of this product is its intuitive interface and user-friendly design, which allows for easy navigation and quick access to valuable insights without requiring extensive technical expertise.

What do you dislike most about this product?

One aspect I find challenging with this product is its limited customization options for deeper analysis, particularly for advanced users who may require more granular control over data manipulation and visualization.

What recommendations would you give to someone considering this product?

For those considering this product, I recommend thoroughly assessing your specific analytics needs and ensuring that Wix Analytics aligns with your requirements. Additionally, take advantage of available tutorials and support resources to maximize the platform's capabilities, and explore integrating complementary tools or services to address any potential gaps in functionality.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Wix Analytics

What is Wix Analytics?

Company Details

Need Assistance?

Wix Analytics Ratings

83 Likeliness to Recommend

1 Since last award

88 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Wix Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Device and Browser Analytics Capture and summarize device and browser information.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Wix Analytics Reviews

Jeff M.

Didn't like how difficult it was to track

Likeliness to Recommend

Pros

Cons

Siddharth S.

user friendly analysis tool

Likeliness to Recommend

Pros

Pranay M.

Robust analytics platform with great potential.

Likeliness to Recommend

Pros

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Title

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Machine Learning

Data Visualization

Social Media Analytics

Customer Value Analysis

Audience Segmentation

Audience Demographics

API Framework

Conversion Analysis

Search Engine Optimization

Paid Search Integration

Device and Browser Analytics

Vendor Capability Ratings

Breadth of Features

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Ease of Implementation

Availability and Quality of Training

Vendor Support

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Data Integration