Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
VWO Testing Logo
VWO Testing Logo
Wingify

VWO Testing

Composite Score
7.1 /10
CX Score
7.3 /10
Category
VWO Testing
7.1 /10

What is VWO Testing?

VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

VWO Testing won the following awards in the A/B Testing category

Filter By

VWO Testing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on VWO Testing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

100 Plan to Renew

81 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love VWO Testing?

11% Negative
6% Neutral
83% Positive

Pros

  • Generous Negotitation
  • Helps Innovate
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 80

Visual Editor

88

Landing Page & Web Form Testing

88

Goal Tracking and Conversion Definition

88

Traffic Allocation Control

88

Server Side Testing

83

Split Testing

82

Personalization/Audience Targeting

82

Multivariate Testing

79

Integrations

78

Analytics and Reporting

76

Split URL Testing

75

Vendor Capability Ratings

Average 76

Business Value Created

83

Breadth of Features

82

Quality of Features

81

Vendor Support

79

Ease of Data Integration

78

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

76

Ease of IT Administration

76

Ease of Implementation

73

Ease of Customization

69

Usability and Intuitiveness

67

VWO Testing Reviews

Rohit K.

  • Role: Information Technology
  • Industry: Food and Beverage
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2023

One of the best AB & multivariate testing tools!

Likeliness to Recommend

9 /10

What differentiates VWO Testing from other similar products?

Following are some of the qualities that I think differentiate this from other products: 1. Easy to use and setup up AB tests. 2. Provides granular insights 3. Integrates with my 3rd party product analytics tools.

What is your favorite aspect of this product?

It's abundance of features is what I like the most about this product.

What do you dislike most about this product?

Noting to dislike at the moment. It's a great tool!

What recommendations would you give to someone considering this product?

I think it's a fantastic AB testing tool and you should definitely consider it.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Shringarika J.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

The gold standard when it comes to AB testing!

Likeliness to Recommend

8 /10

What differentiates VWO Testing from other similar products?

- Breadth of services - quality of support - easy integration with third-party tools (the most important feature for us)

What is your favorite aspect of this product?

- It integrates with 3rd party tools seamlessly and the data is almost real-time.

What do you dislike most about this product?

- I think because of its breadth of services, it might feel a bit overwhelming at first. I would say it has a learning curve associated to it.

What recommendations would you give to someone considering this product?

If you want to make data-based decisions for your digital platform then this is the product for you.

Pros

  • Trustworthy
  • Respectful
  • Client Friendly Policies
  • Fair

Nikolas G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Gets the job done, but it's not perfect

Likeliness to Recommend

5 /10

What differentiates VWO Testing from other similar products?

Provides a wide range of features inside the same platform to optimize your website. The UI is user-friendly and easy to navigate.

What is your favorite aspect of this product?

It provides a free version that allows you to run a decent amount of tests for many users. Even though there are a lot of features that are subject to the paid subscriptions, the basic plan gets the job done.

What recommendations would you give to someone considering this product?

Make sure to double-check the capabilities and features you are looking for as some may not be included on the most basic plans. If you have a small to medium-sized website and you are looking to throw some basic AB tests occasionally, this might be a good alternative for you.

Pros

  • Respectful
  • Acts with Integrity
  • Caring
  • Helps Innovate

Cons

  • Charges for Enhancements
  • Less Reliable
  • Commodity Features
Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171