
What is VerticalResponse?
VerticalResponse, a Deluxe company, provides email and social media marketing solutions for small businesses and nonprofit organizations that empower users to easily and affordably create, manage and analyze their own marketing campaigns.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love VerticalResponse?
Pros
- Transparent
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Under Delivered
- Commodity Features
- Charges for Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Text Messaging
A/B Testing
Sales Intelligence & Conversion Rates
Email Delivery
Email Templates
Auto-Responders
Content Authoring
Campaign Management
Surveys and Polling
Segmentation
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Vendor Support
Business Value Created
Quality of Features
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
VerticalResponse Reviews

Alan A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Best value in email delivery.
Likeliness to Recommend
What differentiates VerticalResponse from other similar products?
The biggest benefit of using this platform is that it has ready to use templates according to your demand and it also let us customize the template if we need any changes to it, it gives the full control to us over it in the sense of customization. It let the page be customized by adding colors and borders to it. That helps in capturing the leads with attractive content and filtered customer list.
What is your favorite aspect of this product?
This platform is really easy to use with an approach of self-guiding which gives us more minutes to spend our time focusing on our customer. It gives a very easy to use functionality and customization with advance reporting per clicks on our mails. These all features are available on so reasonable price with an amazing costumer support system.
What do you dislike most about this product?
It is comparatively slow to adopt new features and customizing of the template make it relatively slow. Plus is does not have enough spaces to keep long data in it.
What recommendations would you give to someone considering this product?
This tool provides an ease on building the mails with quick drag and drop ability, saving our time to design the content and background while creating the mail.
Pros
- Reliable
- Enables Productivity
- Caring
- Saves Time
Priyank P.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Jun 2021
Smartest email marketing platform.
Likeliness to Recommend
What differentiates VerticalResponse from other similar products?
Best for communicate with our customer through email marketing and give us best tool for successful email marketing campaign and by this we can create gorgeous email in minutes and through this tool we can build powerful campaigns in less time so we can spend more time with our customer and we can choose template to customise our email as we want to send and we can add, delete, move or modify pre-formatted content block as our needs and we can do automatic for follow up email to those who missed our first message so its very good much usefull to remind our customer and save much time of our team member and very supportive tool.
What is your favorite aspect of this product?
To make a good communication and be good in marketing and bring our business on top and in this very much usefull this software like provide us autoresponder through this we can deliver the right message right time based on our customer and through this our relationship also be very good with our customer and also we get deep insight who open our email campaigns,where they click,where they are located and much more so it easy for us to knowing them very well and also get know how deal with them and through this we can build professional landing pages with great designed so our customer looks attractive and good.
What do you dislike most about this product?
In this we can not catch any problem or issues that make our team disappoint but yes can create best function in future.
What recommendations would you give to someone considering this product?
If you want good customer and want to make impact on customer and want good emails customisable and want less workflow and less pressure of work then its for you and do the best marketing and very much innovative and creative and also design surveys in minutes through this you can get much more customers and if you want achieve your goals easily and quickly then this will best supportive software without any worry you can prefer it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing