VerticalResponse Customer Reviews 2025

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VerticalResponse

Composite Score

6.7 /10

CX Score

6.7 /10

8 Reviews Write a Review

What is VerticalResponse?

VerticalResponse, a Deluxe company, provides email and social media marketing solutions for small businesses and nonprofit organizations that empower users to easily and affordably create, manage and analyze their own marketing campaigns.

Company Details

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VerticalResponse Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love VerticalResponse?

0% Negative

16% Neutral

84% Positive

Pros

Transparent
Helps Innovate
Reliable
Performance Enhancing

Cons

Under Delivered
Commodity Features
Charges for Enhancements

Feature Ratings

Average 77

Text Messaging

100

A/B Testing

Sales Intelligence & Conversion Rates

Email Delivery

Email Templates

Auto-Responders

Content Authoring

Campaign Management

Surveys and Polling

Segmentation

Dynamic Content

Vendor Capability Ratings

Average 73

Ease of Implementation

Vendor Support

Business Value Created

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

VerticalResponse Reviews

michael b.

Role: C-Level
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

seems like all the others - effective enough

Likeliness to Recommend

9 /10

What differentiates VerticalResponse from other similar products?

We cant specifically say but it seems to have a decent VFM profile

What is your favorite aspect of this product?

It works well enough and templates are useful and customizable!

What do you dislike most about this product?

limits on contact database

What recommendations would you give to someone considering this product?

email marketing. meets most needs

Pros

Transparent
Helps Innovate
Continually Improving Product
Reliable

Cons

Commodity Features
Under Delivered
Charges for Enhancements

Lori D.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

"Stable platform that is easy to use"

Likeliness to Recommend

9 /10

What differentiates VerticalResponse from other similar products?

I recommend the program because it offers a free option and it is also easy to use.

What is your favorite aspect of this product?

With VerticalResponse, I was able to send my first e-newsletter in less than an hour from a spreadsheet of member names and e-mail addresses. Templates make it simple to create new material, and there are a variety of ways to schedule it, including social network publishing. List management allows subscribers to opt in and out without human intervention and offers tools to design landing pages and subscription links. The free system has basic data that displays delivery and open rates. Your mail campaigns may be analyzed more thoroughly with advanced reporting.

What do you dislike most about this product?

Content blocks used for building e-newsletters should be more customizable, such as moving photographs and better managing fonts. But the system produces clean-looking e-newsletters that are really viewed and read!

What recommendations would you give to someone considering this product?

I recommend the program because it offers a free option and it is also easy to use.

Pros

Reliable
Unique Features
Efficient Service
Effective Service

michael b.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

Useful and practical. works well. Pricey

Likeliness to Recommend

10 /10

What differentiates VerticalResponse from other similar products?

We work with graphics and VR is compatible

What is your favorite aspect of this product?

Ease of compositiobn

What do you dislike most about this product?

limit on list size

What recommendations would you give to someone considering this product?

Make sure it meets your needs

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Latest Research

VerticalResponse

What is VerticalResponse?

Company Details

Need Assistance?

VerticalResponse Ratings

90 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+73 Net Emotional Footprint

How much do users love VerticalResponse?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

VerticalResponse Reviews

michael b.

seems like all the others - effective enough

Likeliness to Recommend

Pros

Cons

Lori D.

"Stable platform that is easy to use"

Likeliness to Recommend

Pros

michael b.

Useful and practical. works well. Pricey

Likeliness to Recommend

Pros

Title

Feature Ratings

Text Messaging

A/B Testing

Sales Intelligence & Conversion Rates

Email Delivery

Email Templates

Auto-Responders

Content Authoring

Campaign Management

Surveys and Polling

Segmentation

Dynamic Content

Vendor Capability Ratings

Ease of Implementation

Vendor Support

Business Value Created

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration