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Twilio

Twilio MessagingX

Composite Score

8.4 /10

CX Score

8.3 /10

71 Reviews Write a Review

What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

4 Top Rated Features

2025

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

2023 Data Quadrant Champion

2023

9 Top Rated Capabilities

5 Top Rated Features

2023

2022 Data Quadrant Champion

2022

7 Top Rated Capabilities

4 Top Rated Features

2022

Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

1
Since last award

78 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

6% Negative

4% Neutral

90% Positive

Pros

Reliable
Enables Productivity
Performance Enhancing
Includes Product Enhancements

Feature Ratings

Average 82

Text Messaging

Communication Archive

Scheduled Messaging

Application Integration

Opt-in

Surveys Feedback

Mobile Payments

Social Media Marketing Management

Mobile Marketing Management

Loyalty Promotions Management

Marketing Analytics

Vendor Capability Ratings

Average 87

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Vendor Support

Availability and Quality of Training

Breadth of Features

Ease of Customization

Ease of IT Administration

Twilio MessagingX Reviews

Tony Y.

Role: C-Level
Industry: Media
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Mar 2024

A costly yet "Unrivaled" communication tool

Likeliness to Recommend

8 /10

What differentiates Twilio MessagingX from other similar products?

Twilio MessagingX stands out for its comprehensive communication solutions which offers extensive API capabilities for integrating various messaging services like SMS, MMS, WhatsApp, and any other messaging on the same window.

What is your favorite aspect of this product?

The ability to integrate multiple messaging channels seamlessly into one system is my favorite aspect of Twilio MessagingX. This multi-channel approach allows for more effective and personalized communication with customers, enhancing overall engagement and satisfaction.

What do you dislike most about this product?

As all other major products in the market, the cost is usually high for small companies to be able to afford it, but that comes due having a very high-quality product that needs a lot of cost to maintain.

What recommendations would you give to someone considering this product?

Twilio MessagingX is a costly solution yet is very good for maintaining a happy customer. You can start small with them and scale up with time, I highly recommend that you get in touch with one of their sales agents who will be able to help you define and draw a clear road map to enhance your customer engagement.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Alex M.

Role: Vendor Management
Industry: Telecommunications
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Dec 2023

Pretty good coverage

Likeliness to Recommend

5 /10

What differentiates Twilio MessagingX from other similar products?

Wide range of services

What is your favorite aspect of this product?

Easy to order

What do you dislike most about this product?

One of the most expensive supplier

What recommendations would you give to someone considering this product?

I will recommend to try

Cons

Vendor's Interest First
Less Effective Service
Less Performance Enhancing

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Oct 2023

Works if you already have in-house Dev Team

Likeliness to Recommend

4 /10

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Cons

Less Effective Service
Less Efficient Service
Less Caring

Latest Research

Twilio MessagingX

What is Twilio MessagingX?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

Twilio MessagingX Ratings

88 Likeliness to Recommend

92 Plan to Renew

1 Since last award

78 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+79 Net Emotional Footprint

How much do users love Twilio MessagingX?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Opt-in Provides an opt-in option for potential subscribers.

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Twilio MessagingX Reviews

Tony Y.

A costly yet "Unrivaled" communication tool

Likeliness to Recommend

Pros

Alex M.

Pretty good coverage

Likeliness to Recommend

Cons

Works if you already have in-house Dev Team

Likeliness to Recommend

Pros

Cons

Most Popular Twilio MessagingX Comparisons

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Title

1
Since last award

Feature Ratings

Text Messaging

Communication Archive

Scheduled Messaging

Application Integration

Opt-in

Surveys Feedback

Mobile Payments

Social Media Marketing Management

Mobile Marketing Management

Loyalty Promotions Management

Marketing Analytics

Vendor Capability Ratings

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Vendor Support

Availability and Quality of Training

Breadth of Features

Ease of Customization

Ease of IT Administration