What is Tealium AudienceStream CDP?
Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform. Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceTealium AudienceStream CDP Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Tealium AudienceStream CDP.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
2
Since last award
100 Plan to Renew
77 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Tealium AudienceStream CDP?
Pros
- Reliable
- Trustworthy
- Saves Time
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Capabilities
CRM Integration
Data Security
Data Enrichment
Omnichannel Integration
Behavioral Triggers
Data Aggregation
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Breadth of Features
Quality of Features
Business Value Created
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Tealium AudienceStream CDP Reviews
Vishal P.
- Role: Sales Marketing
- Industry: Other
- Involvement: Initial Implementation
Submitted Sep 2025
A platform that tracks all the signals/channels
Likeliness to Recommend
What differentiates Tealium AudienceStream CDP from other similar products?
Tealium AudienceStream is a platform that can track and connect all the signals from Social Media, Website, Emails, Chatbots, Mobile apps, and more. This gives a more precise version of the prospect. After this we can handle the same from the platform itself, there are options to trigger workflows based on signals, which makes it totally automated.
What is your favorite aspect of this product?
My favorite aspect for Tealium is that it does not only gives signals. It has a verity of solutions, some of which are generic stuff. But it help in brainstorming and creating something that actually hits the prospect/candidate. Cause we are using many information at one time.
What do you dislike most about this product?
This is not just about Tealium. This is about mostly all AI. Too much generic stuff and templates that makes the outreach sound AI. Every AI platform has to understand that technology helps us. But selling comes from the human, the trust part. and no one's gonna trust an AI made email or SMS. Try to sound more human.
What recommendations would you give to someone considering this product?
A little costly, but the one which creates the difference. Anyone consider buying or implementing this, go ahead! You won't regret. Just keep your data clean first, hire or train people who could implement and train this.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Cons
- Vendor's Interest First
- Under Delivered
- Less Friendly Negotiation
Souvik D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2025
Our go to software
Likeliness to Recommend
What differentiates Tealium AudienceStream CDP from other similar products?
Real-time identity stitching, immediate customer data activation, and a vast integration library are what make Tealium Audience Stream CDP unique. It has built-in machine learning for predictions, is versatile with bespoke data models, and has robust enterprise security, unlike many CDPs. To put it briefly, it is a vendor-neutral, scalable, real-time CDP that connects to nearly anything and activates data as soon as it is gathered.
What is your favorite aspect of this product?
The real-time identity stitching and activation would be my favorite feature, if I had to choose. One key advantage is the ability to instantaneously integrate customer profiles across devices and then initiate personalized actions in real time. It implies that, unlike many CDPs, brands are able to act on the data they acquire right away.
What do you dislike most about this product?
The main drawback of Tealium Audience Stream is that it might be difficult to set up and maintain. Although its extensive integration possibilities and flexibility are impressive, they also come with a steeper learning curve and require specialized personnel to maximize benefit. who intricacy may be too much for smaller teams or businesses who are unfamiliar with CDPs.
What recommendations would you give to someone considering this product?
I would suggest three things if you are thinking about using Tealium Audience Stream CDP Make sure you have (or intend to have) qualified personnel to handle setup, integrations, and continuous optimization because this is a powerful but complicated platform. Start with specific use cases. To avoid becoming overwhelmed by its many features, identify the precise consumer data issues you wish to address (such as personalization, real-time advertising, and cross-channel identities).
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Fair
Cons
- Commodity Features
- Vendor Friendly Policies
Harsh V.
- Role: Finance
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2025
Really good product with great set of features.
Likeliness to Recommend
What differentiates Tealium AudienceStream CDP from other similar products?
Very good set of features
What is your favorite aspect of this product?
User interface is best
What do you dislike most about this product?
Too many process steps
What recommendations would you give to someone considering this product?
Read product documentation
Pros
- Appreciates Incumbent Status
- Helps Innovate
- Performance Enhancing
- Efficient Service
Cons
- Less Caring
- Less Generous
- Less Transparent
