What is SugarCRM?
At SugarCRM is a CRM Platform that leverages Enterprise’s core capabilities as a baseline for highly tailored applications and orchestrates complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SugarCRM?
Pros
- Fair
- Caring
- Generous Negotitation
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Account and Contact Management
Collaboration
Mobile
Sales Management
Activity and Workflow Management
Customer Service Management
Telephony and Call Center Management
Marketing Management
Analytics and Reporting
Quote Contract and Proposal
Vendor Capability Ratings
Ease of Customization
Ease of IT Administration
Business Value Created
Usability and Intuitiveness
Breadth of Features
Ease of Data Integration
Quality of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
SugarCRM Screenshots
SugarCRM Downloads
SugarCRM Videos
Reinventing CRM: Let the Platform do the Work
SugarConnection 2019 Cireson | SugarCRM Event Takeaways
Star2Star and SugarCRM
Introducing High-Definition Customer Experience (HD-CX)
Sell ScreenShot_Victoria Tsai_laptop
SugarCRM Reviews
David-Alexandre K.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: Business Leader or Manager
Submitted Nov 2025
A must-have platform for business management
Likeliness to Recommend
What differentiates SugarCRM from other similar products?
Unique relationship with Customer Experience team Constant innovation Ease of customization Ability to interface with other systems
What is your favorite aspect of this product?
Ease of use, customization: it is a living tool which we can adjust to our needs over time
What do you dislike most about this product?
Nothing in particular, now that the look and feel has been modernized
What recommendations would you give to someone considering this product?
Sugar CRM is a critical tool for our company. It gives us 360° visibility on our account database and our business pipeline and is used at every level to monitor and drive our growth. Since we started using the tool in 2014, it has constantly evolved and improved, as has our relationship with the Sugar team.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Damilola O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2025
Reliable CRM
Likeliness to Recommend
What differentiates SugarCRM from other similar products?
SugarCRM stands out for its strong customization options and flexible deployment—whether on-premise or cloud—giving businesses full control over their CRM experience.
What is your favorite aspect of this product?
My favorite part is how customizable it is—you can tailor workflows and fields to fit your exact business needs without feeling boxed in.
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Plan your customization carefully to avoid complexity, and make sure to invest in training so your team gets comfortable—this CRM shines when set up right!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jame J.
- Role: Operations
- Industry: Energy
- Involvement: End User of Application
Submitted May 2025
Comprehensive Flexibility with Learning.
Likeliness to Recommend
What differentiates SugarCRM from other similar products?
Sugar CRM does not require high technical skills of the work with the programme since it has a friendly interface and convenient search options for users. It has strong connectivity features with other related applications that improve flexibility and effective interchange of data with other systems that are important for the functionality of business today.
What is your favorite aspect of this product?
The loyalty programme has many advantages, where the focus on the procedure of user customization is rather peculiar. It makes modifying the appearance and features realistic in order to make the users work in the most preferred area. It also enhances customer satisfaction and increases the chances of the application being used throughout different departments.
What do you dislike most about this product?
Some potential disadvantages of using the tool include that some users may consider its pricing model as relatively less affordable than other existing CRM solutions. It is always a more costly affair when it comes to such added features and customizations which can be considered less affordable by small and medium-sized enterprises looking for a CRM tool that will do the job without having to reach deep into their pockets.
What recommendations would you give to someone considering this product?
Spend some effort in training and hiring of people in that particular field. Education of these features as well as competencies of the application will increase the rate of utilization and the benefits derived from Sugar CRM, thus improving the overall management of customer relationships.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
