What is Sugar Sell?
Sugar Sell (formerly Sugar CRM) is a CRM Platform that leverages Enterprise’s core capabilities as a baseline for highly tailored applications and orchestrates complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
97 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sugar Sell?
Pros
- Fair
- Caring
- Respectful
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Account and Contact Management
Collaboration
Activity and Workflow Management
Telephony and Call Center Management
Sales Management
Marketing Management
Analytics and Reporting
Mobile
Quote Contract and Proposal
Customer Service Management
Vendor Capability Ratings
Usability and Intuitiveness
Quality of Features
Ease of Implementation
Ease of Customization
Vendor Support
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Sugar Sell Screenshots
Sugar Sell Downloads
Sugar Sell Videos
Reinventing CRM: Let the Platform do the Work
SugarConnection 2019 Cireson | SugarCRM Event Takeaways
Star2Star and SugarCRM
Introducing High-Definition Customer Experience (HD-CX)
Sell ScreenShot_Victoria Tsai_laptop
Sugar Sell Reviews
Melinda F.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2026
Transforming data into customer success
Likeliness to Recommend
What differentiates Sugar Sell from other similar products?
In the crowded CRM market, the exceptional flexibility, customization, and customer-centric approach of SugarCRM make it distinct. Other platforms that impose rigid workflows, SugarCRM allows us to tailor modules, dashboards, and processes to fit our specific business needs, giving full control over customer relationships.
What is your favorite aspect of this product?
The platform emphasizes actionable insights with advanced reporting, analytics, and automation features, helping me streamline sales, marketing, and support functions. SugarCRM also prioritizes scalability, making it suitable for streamlining workflow. Its customer experience focus ensures that every interaction is tracked, measured, and optimized. This CRM solution is not only powerful but adaptable to my evolving business requirements and customer expectations.
What do you dislike most about this product?
Its extensive features and customization options empower us to work smarter and deliver better customer experiences.
What recommendations would you give to someone considering this product?
Begin with core modules and workflows, then gradually expand as your team becomes comfortable.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Effective Service
Ashish J.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2025
Connected Customers, Smarter Workflows
Likeliness to Recommend
What differentiates Sugar Sell from other similar products?
SugarCRM is a full-spectrum customer relationship management platform aimed at giving teams a unified view of every customer interaction. It spans sales, marketing, and service functions, and stands out for its high degree of customization, strong workflow automation and deep integration capabilities.
What is your favorite aspect of this product?
What really impresses me about SugarCRM is its flexibility—both in how you can structure your processes and how you can adapt the platform to your unique business model. You’re not stuck in rigid defaults; you can customize modules, fields, dashboards and workflows.
What do you dislike most about this product?
That said, SugarCRM isn’t a plug-and-play tool for everyone. The learning curve can be steep, especially if you’re not used to a highly configurable system.
What recommendations would you give to someone considering this product?
If your team is looking beyond a basic CRM and needs something that can grow, adapt, and integrate closely with other enterprise systems, SugarCRM is a strong contender. It gives you the power to shape your customer workflows rather than fitting them into someone else’s mold. On the flip side, if you’re a small start-up or need something quick to deploy with minimal customization, you might want to weigh simpler alternatives first.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
David-Alexandre K.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: Business Leader or Manager
Submitted Nov 2025
A must-have platform for business management
Likeliness to Recommend
What differentiates Sugar Sell from other similar products?
Unique relationship with Customer Experience team Constant innovation Ease of customization Ability to interface with other systems
What is your favorite aspect of this product?
Ease of use, customization: it is a living tool which we can adjust to our needs over time
What do you dislike most about this product?
Nothing in particular, now that the look and feel has been modernized
What recommendations would you give to someone considering this product?
Sugar CRM is a critical tool for our company. It gives us 360° visibility on our account database and our business pipeline and is used at every level to monitor and drive our growth. Since we started using the tool in 2014, it has constantly evolved and improved, as has our relationship with the Sugar team.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
