What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Reviews
Zainab M.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2024
Essential for managing social media engagement
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The centralized nature of social media management with Sprout. Having all company social media engagements in one central location makes internal collaboration more efficient, makes responses to social media enquiries faster too. I think that managing social media engagements centrally on Sprout has also contributed towards my team creating and perfecting a unique response management workflow.
What is your favorite aspect of this product?
The presentation of real time data on Sprout social is loveable. i can select the most important analytics to see in the moment, using the advanced analytics filter tags. The ability to contrast and compare select datasets across specific timeframes, makes trend identification in my organizations social media engagement straight-forward.
What do you dislike most about this product?
no way to make changes or edits to failed social media posts. For first time users in my team , the learning curve is always slow with new members . I probably had a better learning curve with this software a few years ago, but even then , it could had been a lot better.
What recommendations would you give to someone considering this product?
it's always my opinion that sprout social is a good software to checkout for teams, as far as social media management software goes.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Anjali P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Best tool for Social Media Analyitcs
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout Social Enterprise has a user-friendly interface whichdifferentiates itself with its competitors. It has robust analytics and reporting capabilities whihch offers deep insights into audience engagement and content performance.
What is your favorite aspect of this product?
My favorite aspect of Sprout Social Enterprise is its advanced analytics and reporting features, which provide detailed insights into social media performance and audience behavior.
What do you dislike most about this product?
What I dislike most about Sprout Social Enterprise is that it can be quite expensive, especially for smaller businesses or startups.
What recommendations would you give to someone considering this product?
I recommend taking advantage of Sprout Social's free trial to explore its features and see how they align with your team's needs before ging for a full fledged plan.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Megan M.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Oct 2024
Sprout Social is easy to use out of the box
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
It works really well out of the box. You plug in your social channels and it works immediately
What is your favorite aspect of this product?
Ease of use for social comment management
What do you dislike most about this product?
Customization is very difficult and expensive
What recommendations would you give to someone considering this product?
If you need a quick, easy tool, this is it!
Pros
- Enables Productivity
- Efficient Service
- Caring
- Respectful
Cons
- Less Reliable
