What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Reviews
Eric P.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
We should all be using Sprout.
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
When it comes to social media management and promotion, Sprout Social is the way to go. It includes an easy-to-understand user interface, helpful customer service, and several options for data analysis and report generation. Particularly useful for maintaining a steady stream of information and activity across my social media profiles is the ability to schedule posts in advance.
What is your favorite aspect of this product?
In terms of organizational value, SproutSocial's management level is what we like most thanks to its content planning, administration, and creation capabilities across all of our social networks. The ability to set up a timeline for content duplication is a game-changer since, let's face it, we don't always have time to come up with fresh material. It includes a basic publication schedule calendar. We must also point out that your support staff responds rapidly to reports of problems.
What do you dislike most about this product?
There aren't many things we don't like about the SproutSocial platform, but we can't let the fact that we can't change failed publications without starting again get under our skin. A program to categorize the many posts published at various periods would be useful.
What recommendations would you give to someone considering this product?
It has been a true delight to use Sprout Social to oversee my many social media accounts. The dashboard's design prioritizes ease of use, and its components are organized in a sensible fashion. The reporting options are fantastic, and managing several accounts is a breeze. Definitely suggest!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Davide P.
- Role: Information Technology
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2023
Great tool to have, but a bit pricey
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Great learning curve
What is your favorite aspect of this product?
Connecting social media and analyzing trends
What do you dislike most about this product?
a bit pricey. Difficult to customize and automate
What recommendations would you give to someone considering this product?
It's a must have to try, but consider the competitors too
Pros
- Performance Enhancing
- Respectful
- Reliable
- Enables Productivity
Cons
- Commodity Features
- Slower Product Innovation
- Wastes Time
Ruben S.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Feb 2023
Likeliness to Recommend
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Saves Time
