What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Reviews
Gerald C.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Excellent Results With Sprout Social
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
When it comes to social media management in general, Sprout Social is hard to beat. A bit pricey, but if you're searching for a social media management tool but aren't sure what you need, Sprout Social is your best bet because it offers a little of everything.
What is your favorite aspect of this product?
The sprout social network has grown and changed over time, but the company's focus on offering easy, effective solutions for social media marketing has remained constant. Having every significant network in one place to provide a response has been a huge time saver for me. Its capabilities, such as tagging tools and post performance reports, make it simpler to monitor the development of material, which in turn has a significant effect on the expansion of social networks.
What do you dislike most about this product?
There are a few functions that may be found on social media websites like Facebook that are not included in the platform. It will be wonderful when this problem is solved.
What recommendations would you give to someone considering this product?
Sprout Social is an excellent platform for managing your social media presence and reporting on its performance. Both collaboration and ease of use are greatly enhanced. Plan a demo of Sprout Social for your staff. They know everything there is to know about the subject and will share their wisdom with you. They are eager to hear any ideas you may have for improving the product and will discuss them internally to see whether or not they are feasible.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Aisha L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Incredible Success With Sprout Social
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Now, we utilize Sprout Social to schedule posts, manage our social media accounts, and reply to Facebook messages. In addition, we utilize it for studying social analytics. Sprout Social is the go-to tool for our social media and customer care teams. We also make use of the assigned tasks feature on occasion in order to better distribute workloads.
What is your favorite aspect of this product?
Because Sprout Social's automation enables us to manage all of our social media accounts from a single dashboard, it is a very useful tool, particularly for the purpose of creating several versions of a post and sharing it across multiple social media platforms. With the scheduling ability of Sprout Social, we are able to publish to several accounts at the same time or at various times depending on the priority of the posts. We are able to plan posts, easily work together as a team, create reports, and do data analysis thanks to Sprout Social.
What do you dislike most about this product?
I really wish they will link with TikTok, I really wish they will integrate with Youtube, Presented an add-on for Shopify in order to increase its visibility to ecomm, A GRIN plugin that links to influencer tools was made available.
What recommendations would you give to someone considering this product?
For small businesses who are trying to get more done with less people, Sprout Social is a great tool. It simplifies responding to customers on the integrated platforms, enabling you to schedule material in advance, and provides insights for your social media profiles.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Quincy G.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Feb 2023
easy to navigate
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
adding product tags on social assets
What is your favorite aspect of this product?
easy integrations and good publishing calendar
What do you dislike most about this product?
needs more accessible webinars on strategies and interactive webinars
What recommendations would you give to someone considering this product?
using shceduling monitoring tools for optimized results
Pros
- Security Protects
- Reliable
- Performance Enhancing
- Enables Productivity
