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Sprout Social Logo Award Winner Product Badge
Sprout Social Logo Award Winner Product Badge
Sprout Social

Sprout Social

Composite Score
8.7 /10
CX Score
8.9 /10
Category
Sprout Social
8.7 /10

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details


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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Midmarket category

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Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

96 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

2% Negative
6% Neutral
92% Positive

Pros

  • Respectful
  • Enables Productivity
  • Performance Enhancing
  • Reliable

Feature Ratings

Average 84

Social Media Channel Integration Inbound

87

Social Response Management

87

Social Media Channel Integration Outbound

86

Social Moderation and Workflow Management

84

Campaign Execution

84

Dashboards and Visualization

84

Social Post Archival

82

Trend Analysis

81

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

84

Quality of Features

84

Availability and Quality of Training

83

Ease of Customization

83

Ease of Data Integration

83

Usability and Intuitiveness

83

Breadth of Features

82

Ease of IT Administration

81

Vendor Support

80

Product Strategy and Rate of Improvement

80

Sprout Social Reviews

Richard Z.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

This great program has given us great skills.

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

This great program has given us great skills to study the environment of our market to take advantage and enhance the company's presence on the different platforms on the company's website as soon as possible. It is incredible how with the help of Sprout Social Professional We can analyze in detail the management and organization of all our content and locate it correctly in the social networks of my department, this is the great purpose of increasing the balance and flow of clients who enter through this means.

What is your favorite aspect of this product?

I really like working hand in hand with this program because each of the options that they offer us are of great help to enhance the administration and presence of the company on the web, that is, this program prepares and educates each of the users to Moving in the market where the largest and most potential clients are found who may be interested in interacting with our company, Sprout Social Professional will provide us with a much more ideal cloud operation to increase the number of visits with clients, the amount of information that this program collects is of great help to understand the behavior and search of clients in the most import

What do you dislike most about this product?

This program is very manual, this means that it has functions that one must apply on different occasions and have the same purpose, it is not very intuitive and does not work autonomously, as it also becomes a tedious process when I want to place and publish the The same advertising on all the social networks linked in a single movement, unfortunately it is not possible, it will have to be uploaded one by one to achieve the goal I want.

What recommendations would you give to someone considering this product?

I always recommend this program when the problem is a terrible management and manipulation of social networks and platforms, this program will empower and educate each of its users to have a better projection and administration of the content and information of the company in the cloud Sprout Social Professional will be implemented with the purpose of studying your clientele for more effective when interacting with them in the main company networks, that is why I really like to recommend it, it is effective.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Teresa F.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

You can get anything you need from Sprout.

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

The more time I spend with this program, the more I like it. The ability to effortlessly export and transmit the calendar to customers is something that continues to excite us. The clients can see clearly which dates and platforms their articles will be scheduled in, and it looks excellent. Weekly reports supplied to clients and ourselves help paint a clearer picture of the page's performance, and the new feature on best post times when scheduling has led to a noticeable uptick in engagement rates.

What is your favorite aspect of this product?

When it comes to managing our company's social media accounts and the information we post there, Sprout Social is widely used because of its user-friendliness, straightforward design, built-in features, and reliable reporting metrics. Because it is so thorough, it has found widespread acceptance. Great for startups, SMBs, and solopreneurs thanks to its high quality, lack of complexity, low learning curve, and helpful customer service team.

What do you dislike most about this product?

Sprout doesn't give you access to your Ad accounts, but you may interact with promoted content and ads once they've gone live. As a result, sprout will serve as a supplementary tool for the primary advertising account. The limitation of 10 accounts was also difficult for me to deal with. Even though we're not a full-service marketing firm, we nevertheless require a significant presence on social media. We were not able to proceed with the purchase of their software because of the high cost of adding more accounts.

What recommendations would you give to someone considering this product?

If I had to recommend a service for managing many social media accounts, it would be Sprout. You won't need much in the way of training thanks to the product's intuitive design and helpful customer support. For someone unfamiliar with Sprout Social, the reassurance that they can always reach out to customer support for help is likely to be a huge selling point. I particularly appreciate it when businesses that focus on social media, like Sprout Social, have a strong online profile. Before, when I had a problem, I could tweet about it and get a response in within 10 minutes. Indeed, it is the proper procedure!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sheril R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

High-Quality Social Media Tool

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

It's obvious that this social networking tool is incredibly powerful since it anticipates our needs and provides us with the appropriate features, buttons, and shortcuts so that we don't have to look for them.

What is your favorite aspect of this product?

At this time, we are not performing any sort of substantial analysis of our social media metrics. Initially, I tried doing so by logging into each social networking platform separately, but it quickly became tedious. In Sprout Social, your data is safe and secure.

What do you dislike most about this product?

It's a little on the pricey side, and the interface might be daunting to newcomers. For a newcomer, it would be nice if the many features were more straightforward.

What recommendations would you give to someone considering this product?

The flexibility to write once and publish to numerous channels is a major time saver. By facilitating the production of content across numerous channels, Sprout saves a lot of time.

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Continually Improving Product

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