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Sprout Social Logo Award Winner Product Badge
Sprout Social Logo Award Winner Product Badge
Sprout Social

Sprout Social

Composite Score
8.7 /10
CX Score
8.9 /10
Category
Sprout Social
8.7 /10

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details


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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Midmarket category

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Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

96 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

2% Negative
6% Neutral
92% Positive

Pros

  • Respectful
  • Enables Productivity
  • Performance Enhancing
  • Reliable

Feature Ratings

Average 84

Social Media Channel Integration Inbound

87

Social Response Management

87

Social Media Channel Integration Outbound

86

Social Moderation and Workflow Management

84

Campaign Execution

84

Dashboards and Visualization

84

Social Post Archival

82

Trend Analysis

81

Sentiment Analysis

81

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

84

Quality of Features

84

Availability and Quality of Training

83

Ease of Customization

83

Ease of Data Integration

83

Usability and Intuitiveness

83

Breadth of Features

82

Ease of IT Administration

81

Vendor Support

80

Product Strategy and Rate of Improvement

80

Sprout Social Reviews

Ravina M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

The best social media management service

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

Sprout Social Enterprise is a top-notch social media management tool with robust features that make it easy to manage and measure social media campaigns.

What is your favorite aspect of this product?

Sprout Social Enterprise is a powerful platform that empowers businesses to build strong, meaningful relationships with their customers through social media. With its robust suite of tools and analytics, Sprout Social Enterprise helps businesses improve their social media presence, engage with customers more effectively, and ultimately drive growth and success. Its user-friendly interface and excellent customer support make it a top choice for businesses of all sizes looking to make an impact in the digital sphere.

What do you dislike most about this product?

It's relatively high cost compared to some other social media management platforms. Additionally, while it offers many features and integrations, it may not be the best fit for businesses with more niche or specific social media needs. Some users may find the learning curve to be somewhat steep, particularly if they are not already familiar with social media management tools.

What recommendations would you give to someone considering this product?

Sprout Social Enterprise is a highly effective and powerful platform for businesses seeking to improve their social media presence and engagement. While it may not be the best fit for every business, those willing to invest in its robust features and analytics can expect to see real results. Consider Sprout Social Enterprise for a comprehensive social media management solution.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jason W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The Enhanced Capabilities of Sprout Social

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

The ability to work together as a team despite our geographically dispersed members. Like the push alerts and the chance to reply to social media postings without leaving the app. The option to identify content categories and send emails to certain non-users both aid in keeping things organized. Inclusion reporting is comprehensive and furnishes sufficient data across several platforms for sound decision-making. We like the platform so much because of the convenient single mailbox. After your inbox is empty, you'll get a wonderful feeling of relief and satisfaction from knowing that your tasks have been completed and by whom.

What is your favorite aspect of this product?

Smart Inbox is the most useful function of any social media monitoring service I have used. Sprout lets you filter your search results by platform, then displays them all in one place, where you can easily interact with them (reply to messages, follow people back, like posts, delete unwanted content, etc.) without ever leaving the site. Because to this system, I've never missed a notice, and I've been able to communicate with individuals across more channels than ever before.

What do you dislike most about this product?

When the content calendar has a hiccup, it may display all of the scheduled posts for a given day, even items that we did not write. This is unusual and probably only happens while the program is updating, however it can make things a bit chaotic and difficult to manage. And who doesn't desire enhancements and changes? Certainly not a deal breaker by any stretch of the imagination.

What recommendations would you give to someone considering this product?

Those who regularly publish numerous updates to several social media accounts will find Sprout Social to be an indispensable tool. Time is saved by scheduling posts in advance on Sprout Social, which can be done without leaving the app. Businesses that simply have a few posts each month to share on social media could do better to just use those platforms' native publishing tools. It's economical and can boost participation, depending on the medium.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sofie I.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

"Simple and flexible product"

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

Sprout Social Enterprise offers customization options as customers can create custom workflow to streamline social media management processes.

What is your favorite aspect of this product?

Sprout Social Enterprise allows team collaboration. This helps in saving time and learning new things with different people.

What do you dislike most about this product?

Sprout Social Enterprise may be more expensive than other social media platforms.

What recommendations would you give to someone considering this product?

Sprout Social Enterprise, you should identify your specific needs and goals. This will help you make informed decision.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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