What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Reviews
Laura I.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2023
Nice Solution to Manage a Large Amount of Clients
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
I think the biggest differentiator is you can manage multiple social media accounts from one place.
What is your favorite aspect of this product?
Being able to manage and monitor different social media accounts from different clients is my favorite aspect. This has allowed my team better productivity and has allowed us to create better strategies.
What do you dislike most about this product?
I think it is a very very details software, sometimes it can be overwhelming and hard to navigate on it.
What recommendations would you give to someone considering this product?
Train as much as you can, educate yourself on this software to be able to take advantage of all the features.
Pros
- Performance Enhancing
- Unique Features
- Efficient Service
- Effective Service
Justin G.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Mar 2023
Effective social media management tool
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Posts may be scheduled with ease across several platforms, and you can leverage Instagram's Sprout Link in Biography feature, in addition to having access to analytics and tracking data. Making reports and juggling many accounts is a breeze. Tools exist that make reporting and monitoring critical KPIs easy. To anyone in need of permanent social media management, I heartily recommend sprout.
What is your favorite aspect of this product?
Very user-friendly, especially the recommended posting times. Removes a lot of uncertainty from our social media marketing and brand awareness efforts. With Sprout's assistance, we are able to monitor the development of our organic initiatives and report on critical data for all of our accounts. We are able to keep track of all of our client information in one central location and schedule posts with ease.
What do you dislike most about this product?
Sprout's updates aren't always riveting reading. Simple report designs don't communicate much, and the charts can get convoluted. There is room for improvement in the content reporting in particular.
What recommendations would you give to someone considering this product?
With Sprout Social, I have a single place to go to handle all of my social media needs. I appreciate how flexible Sprout is in terms of rearranging previously planned posts. Having a slick dashboard to track and manage my social media activities is a nice bonus.
Pros
- Enables Productivity
- Effective Service
- Saves Time
- Helps Innovate
Cory A.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Mar 2023
Good product but not the best
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Very similar to other services such as Hootsuite, Buffer, etc. Nothing really stands out to separate it from the pack.
What is your favorite aspect of this product?
The dashboard is very user-friendly. It is very intuitive to use.
What do you dislike most about this product?
It does not have a great content library section. Scheduling of posts is also not as user-friendly as other services.
What recommendations would you give to someone considering this product?
A middle-of-the-road service. For a marketing manager handling multiple accounts, there are superior alternatives in the market.
Pros
- Trustworthy
- Respectful
- Client Friendly Policies
- Acts with Integrity
