Shopify Customer Reviews 2026 | B2C eCommerce

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Shopify

Composite Score

8.8 /10

CX Score

9.0 /10

224 Reviews Write a Review

What is Shopify?

Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

Company Details

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Awards & Recognition

Shopify won the following awards in the B2C eCommerce category

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2026 Emotional Footprint Champion

Latest Award, 2026

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2026

2025 Data Quadrant Champion

2025

10 Top Rated Capabilities

8 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Service Experience
Product Impact
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

10 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

2023 Data Quadrant Champion

2023

9 Top Rated Capabilities

5 Top Rated Features

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

4 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Shopify Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Shopify.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Shopify?

2% Negative

4% Neutral

94% Positive

Pros

Respectful
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 83

Order Management

Catalog Management

Payment Processing

Customer Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Average 82

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Availability and Quality of Training

Shopify Reviews

Melat T.

Role: Information Technology
Industry: Apparel
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Feb 2024

Great product

Likeliness to Recommend

10 /10

What differentiates Shopify from other similar products?

It’s easy to use. Fair pricing

What is your favorite aspect of this product?

Analytics

What do you dislike most about this product?

Nothing I enjoy Shopify

What recommendations would you give to someone considering this product?

Consistently working on functionality

Pros

Client Friendly Policies
Fair
Altruistic
Acts with Integrity

Jai S.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

A revolutionary E-commerce Platform.

Likeliness to Recommend

9 /10

What differentiates Shopify from other similar products?

Shopify is the best e-commerce platform that boosts sales of products and goods online.It makes it simple to process,track and manage orders.

What is your favorite aspect of this product?

It accepts online mobile payments of products.It is simple to run marketing campaigns in multiple platforms.It is simple to sell more products online with Shopify.It integrates seamlessly with other third-party applications.

What do you dislike most about this product?

It's the best e-commerce platform to have work with hence I lack anything that is unpleasant.

What recommendations would you give to someone considering this product?

Go for it as it's the best e-commerce platform in the market.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Scott B.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Industry-leading e-commerce platform for SMBs.

Likeliness to Recommend

10 /10

What differentiates Shopify from other similar products?

Superior useability, and modern front-end design templates for improving conversion rate. Tons of 3rd party integrations to help automate fulfillment and shipping. Constantly releasing new features to keep its merchants at the forefront of modern e-commerce.

What is your favorite aspect of this product?

Mobile app for tracking sales and activity.

What do you dislike most about this product?

I wish it had more flexibility around recurring transactions/subscriptions. However, some apps can handle this.

Pros

Helps Innovate
Reliable
Enables Productivity
Efficient Service

Latest Research

Shopify

What is Shopify?

Company Details

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Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Shopify Ratings

90 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Shopify?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Order Management Includes order entry, order processing, order tracking, and parts management.

Catalog Management Includes customizable shipping and payment options, product pricing, advanced catalog search, and navigation.

Payment Processing Includes credit card processing, debit card processing, and payment verification.

Customer Order Portal Provides the ability for customers to log in to the portal to make purchases, view transactions and invoices, and make payments

Content Management Includes collaboration, check-in/check-out, and version control.

Integrated Search The solution provides robust product search functionality; search results can be ordered multiple ways.

Reporting and Analytics The solution provides the ability to create metrics-driven dashboards and reports showing unique visitors, click-through, conversions, payments etc.

Content Localization The solution provides support for multiple languages and currencies.

Retargeting Capabilities The solution provides the ability to surface targeted offers based on attributes such as cart abandonment or external triggers (i.e. from a CRM).

Predictive Recommendations The solution provides the ability to provide targeted product recommendations and offers to customers based on multiple data sources.

Microsite Management The solution provides the ability to create and deploy targeted product microsites, and the ability to optimize microsites for search engines.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Shopify Reviews

Melat T.

Great product

Likeliness to Recommend

Pros

Jai S.

A revolutionary E-commerce Platform.

Likeliness to Recommend

Pros

Scott B.

Industry-leading e-commerce platform for SMBs.

Likeliness to Recommend

Pros

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Feature Ratings

Order Management

Catalog Management

Payment Processing

Customer Order Portal

Content Management

Integrated Search

Reporting and Analytics

Content Localization

Retargeting Capabilities

Predictive Recommendations

Microsite Management

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Availability and Quality of Training