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SendGrid Email Marketing Logo
SendGrid Email Marketing Logo
Twilio

SendGrid Email Marketing

Composite Score
8.7 /10
CX Score
9.0 /10
Category
SendGrid Email Marketing
8.7 /10

What is SendGrid Email Marketing?

Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Company Details


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Awards & Recognition

SendGrid Email Marketing won the following awards in the Email Marketing category

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SendGrid Email Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SendGrid Email Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SendGrid Email Marketing?

3% Negative
5% Neutral
92% Positive

Pros

  • Acts with Integrity
  • Efficient Service
  • Performance Enhancing
  • Generous Negotitation

Feature Ratings

Average 86

Email Delivery

92

Basic Reporting and Analytics

88

Dynamic Content

88

Auto-Responders

88

Mobile Optimized

87

A/B Testing

87

Campaign Management

87

Segmentation

86

Text Messaging

85

SPAM Compliance

85

Surveys and Polling

85

Vendor Capability Ratings

Average 83

Business Value Created

89

Vendor Support

85

Ease of Customization

85

Ease of Data Integration

84

Quality of Features

84

Breadth of Features

83

Ease of IT Administration

83

Ease of Implementation

82

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Usability and Intuitiveness

80

SendGrid Email Marketing Reviews

Victor Chiedo O.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2025

Reliable Email Delivery Service for Technical team

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

The API integration is powerful, and it handles technical email challenges that other platforms struggle with.

What is your favorite aspect of this product?

The email deliverability is great, my emails actually reach people's inboxes instead of spam folders. The analytics show me exactly what's happening with each email and the API makes it easy to integrate with our website and apps.

What do you dislike most about this product?

The interface feels more technical than user-friendly, so it's not great for marketing teams who want simple design tools.

What recommendations would you give to someone considering this product?

It's perfect for businesses with technical teams who value deliverability over fancy design features.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sonali A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Fantastic Email Marketing Product!

Likeliness to Recommend

10 /10

What differentiates SendGrid Email Marketing from other similar products?

It gives modern dashboard i.e very easy to navigate, we can create, track and send email campaigns very quickly. It has inbuilt automation tools that helps in workflow and triggering the events. Customer support is really good & offers 24/7. It gives two factor authentication that saves us from illegal access.

What is your favorite aspect of this product?

Drag & drop features saves time in creating professional emails, It handle large volumes of email very efficiently without any latency. It gives the API i.e very easy to integrate with our custom application also seamlessly integrated with third party tools like Salesforce.

What do you dislike most about this product?

Nothing as such issue but in free plan it provides limited features.

What recommendations would you give to someone considering this product?

Always suggest to every marketing department, it is fabulous product.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Camilo A.

  • Role: C-Level
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Easy and complete SMTP server + email marketing!

Likeliness to Recommend

9 /10

What differentiates SendGrid Email Marketing from other similar products?

Its a more complete product and focused to developers. without forgetting about not technical users allowing them to create templates and other marketing campaigns. Its really useful that devs can use in code the changes and templating that was made by non devs

What is your favorite aspect of this product?

It works out of the box! works in almost any platform/language and its really complete.

What do you dislike most about this product?

the UI can look a little bit outdated and sometimes does not refresh properly making some readings of analytics difficult to do.

What recommendations would you give to someone considering this product?

go ahead and test it out in a placeholder application. Create some basic templating from which you duplicate them to create newer emails. its really maintainable this way.

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Client's Interest First

Most Popular SendGrid Email Marketing Comparisons

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