What is SAP CRM?
Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
95 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP CRM?
Pros
- Reliable
- Respectful
- Fair
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Management
Activity and Workflow Management
Sales Management
Account and Contact Management
Collaboration
Customer Service Management
Analytics and Reporting
Marketing Management
Telephony and Call Center Management
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Vendor Support
Breadth of Features
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
SAP CRM Reviews
Inumidun B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Robust and Versatile
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP CRM differentiates itself through its strong integration with enterprise resource planning (ERP) systems, enabling organizations to manage customer relationships alongside core business functions like finance, supply chain, and operations all within a unified environment. This makes it especially valuable for large enterprises seeking end-to-end process visibility and control.
What is your favorite aspect of this product?
My favorite aspect of SAP CRM is its seamless integration with other SAP modules, which allows for a unified view of customer data across sales, service, and back-office functions — supporting more informed decision-making and efficient operations.
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
I recommend ensuring that your IT and business teams are aligned before implementation, as the system’s full value comes from its integration with other SAP modules. Proper planning, training, and customization will help you maximize its capabilities and ensure a smoother rollout across departments.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
kasturi d.
- Role: Vendor Management
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted May 2025
"Powerful but Complex: SAP CRM is Ideal for Large
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
SAP CRM stands out because it's made for big organizations that already use other SAP tools like finance, procurement, and supply chain. What makes it really useful is how smoothly it connects with all those systems. So, if you're working on something like a Capex project or vendor management, all the data is linked—no need to juggle between multiple platforms. It’s also flexible and can be customized to fit different industries, like hotels, manufacturing, or retail. Unlike simpler tools like Zoho or HubSpot, SAP CRM is built to handle complex processes and large teams. It may not look as fancy or be as quick to set up, but it’s powerful, re
What is your favorite aspect of this product?
What I really like about SAP CRM is how everything talks to each other so smoothly. Let’s say you’re working on a Capex project—once you raise a request, you don’t have to go chasing different departments for updates. The system pulls data from finance, procurement, vendor records—everything is connected. It just makes your life easier because you can track the full process in one place, spot delays early, and take quicker decisions. It’s like having one smart dashboard for everything instead of juggling between tools or emai
What do you dislike most about this product?
What I dislike most about SAP CRM is that it can feel complicated and heavy to use, especially at first. The interface isn’t the most user-friendly, and there’s a steep learning curve—so even simple tasks can feel like a lot of steps if you’re not fully trained. Also, making changes or customizations often requires help from IT or SAP consultants, which can slow things down. For someone who just wants to get work done quickly, this can be frustrating.
What recommendations would you give to someone considering this product?
If you're considering SAP CRM, I’d recommend it if you're already using other SAP tools like ERP, as it integrates well with them. Be prepared for a steep learning curve and invest in training. It's a powerful tool, but it requires time to master. Also, having IT support or SAP consultants can help with customizations. If you need something quick and simple, though, it might not be the best fit.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Efficient Service
Ezenwafor A.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Apr 2025
Best easy to use CRM
Likeliness to Recommend
What differentiates SAP CRM from other similar products?
User friendly interface
What is your favorite aspect of this product?
Unique interphase
What do you dislike most about this product?
Absolutely nothing
What recommendations would you give to someone considering this product?
Pay for the highest package
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing