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SAP CRM Logo Award Winner Product Badge
SAP CRM Logo Award Winner Product Badge
SAP

SAP CRM

Composite Score
8.4 /10
CX Score
8.6 /10
Category
SAP CRM
8.4 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details


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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

95 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Fair
  • Helps Innovate

Feature Ratings

Average 80

Lead Management

84

Activity and Workflow Management

82

Sales Management

82

Account and Contact Management

82

Collaboration

82

Customer Service Management

81

Analytics and Reporting

81

Marketing Management

80

Telephony and Call Center Management

80

Quote Contract and Proposal

79

Mobile

68

Vendor Capability Ratings

Average 81

Vendor Support

82

Breadth of Features

82

Quality of Features

82

Business Value Created

81

Ease of Data Integration

81

Ease of Implementation

81

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

80

Ease of Customization

80

Ease of IT Administration

79

Availability and Quality of Training

79

SAP CRM Reviews

Martin B.

  • Role: Information Technology
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Very sufficient for a basic CRM system

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

SAP CRM is a customer relationship management software that is similar to other products such as Salesforce, Microsoft Dynamics 365, Oracle CX and Zoho CRM. One of the key differentiators of SAP CRM compared to these other products is its integration with other SAP systems, such as SAP ERP and SAP S/4HANA. This allows for a seamless flow of data between different business processes and can help businesses to streamline their operations and make better use of their data. Additionally, SAP CRM offers robust analytics and reporting capabilities, which can provide businesses with valuable insights into customer behavior.

What is your favorite aspect of this product?

I've been using SAP CRM for several years now and it's become an integral part of my business. One of my favorite aspects of the system is its ability to centralize all of our customer information in one place. Having all of our customer data in one location makes it so much easier for us to manage and track customer interactions and interactions. Also, the automation of sales and marketing processes has been a huge time saver for our team. We're able to work more efficiently and effectively as a result.

What do you dislike most about this product?

Due to the large range of functions, there is also a relatively high level of complexity that can hardly be covered by internal teams and employees. SAP newcomers do not immediately find their way around the software - there are more intuitive solutions. The product virtually requires the purchase of external consulting services, usually on a long-term basis - not only for implementation or customising, but also for user training, software tests (with a high degree of customisation) and much more. This makes the introduction and use of the product not exactly cheap.

What recommendations would you give to someone considering this product?

When considering using SAP CRM, it is important to first understand the specific business requirements and goals that need to be addressed. This will ensure that the system is configured and utilized in a way that meets the needs of the organization. Identifying key areas such as customer management, sales, marketing, and service can help to determine the specific functionality that will be required from the system. Additionally, it is important to plan for integration with other systems such as ERP and SCM, as well as any third-party applications that may be needed to support specific business processes.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Unique Features

Nancy C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Tool to manage customer relationships

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

The direct interaction we have with customers is one of the variables that determine the software's most exceptional attributes in the case of SAP CRM. With SAP CRM, knowing clients is a very simple chore. This application automates customer data and simplifies recognizing tasks. The time has come for a single, comprehensive solution.

What is your favorite aspect of this product?

The cash management method in SAP CRM is highly beneficial. It gathers data from many sources and maintains it in a searchable, easily accessible database, with the aging of verifiably recoverable dues. It can be altered to meet the requirements of the specific company. Making reports is helpful. It monitors customer interactions and provides the option to save and review thorough notes.

What do you dislike most about this product?

It could be more user-friendly, and learning how to use it can be challenging. The visual appeal of the user interface should be improved. Sometimes commands could be more intuitive and straightforward. The user interface is decent but might use some updating. The number of mouse clicks and page navigation might be reduced.

What recommendations would you give to someone considering this product?

When handling several relationships at various sales cycle stages, SAP is a valuable platform. We suggest it because it is straightforward, widely known, and has few problems. When handling several relationships at various sales cycle stages, SAP is a helpful platform. We suggest it because it is straightforward, widely known, and has few problems.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Princeton S.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

A solid CRM solution

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

Salesforce and SAP CRM are frequently compared because of their long histories. We solely used Sales CRM, and it works well for us. Integration is one advantage I see over Salesforce. Sales CRM and SAP ERP are incredibly well-connected from the opportunity to the billing process. The leadership team can maintain track of the sales process thanks to SAP's analytics and the good mobile UI.

What is your favorite aspect of this product?

The organization directly benefits from adopting SAP CRM through the capabilities of sales force automation, contact management, partners, documents, pipelines, and time management. With the help of these features, we can manage business performance. The interaction center excels at giving customers a 360-degree view with ease. A variety of options to customize the solution to the organization's needs. It communicates effectively with several departments using the WM system. Making reports is beneficial.

What do you dislike most about this product?

Short downtime issues are a prevalent complaint from SAP CRM customers; these issues can happen at any time for no apparent reason. No matter what we ask of the SAP CRM support staff, these outages constantly occur without warning. Some reported bugs took SAP longer than usual to fix.

What recommendations would you give to someone considering this product?

It is very well suited for significant organizations that need to be synchronized and consistent with CRM solutions across multiple offices located in various locations. However, quick installations where money is an issue could make it a risky investment. SAP is a pain and a fantastic tool for our business. Although the learning curve is significant, once you understand how the system operates, the amount of data collected and the opportunities seem limitless.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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