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SAP

SAP CRM

Composite Score

8.4 /10

CX Score

8.6 /10

177 Reviews Write a Review

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

1 Top Rated Capabilities

0 Top Rated Features

2024

3 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

0 Top Rated Features

2022

Conflict Resolution

2022

SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

95 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Fair
Helps Innovate

Feature Ratings

Average 80

Lead Management

Activity and Workflow Management

Sales Management

Account and Contact Management

Collaboration

Customer Service Management

Analytics and Reporting

Marketing Management

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Average 81

Vendor Support

Breadth of Features

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

SAP CRM Reviews

Mark J.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

"SAP CRM is affordable and incredible"

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

SAP CRM integrates with other SAP systems providing a seamless and consistent experience for users.

What is your favorite aspect of this product?

SAP CRM can be customized to meet the specific needs of a business.

What do you dislike most about this product?

SAP CRM can be complex especially to users who are not familiar with it.

What recommendations would you give to someone considering this product?

One should work with a reputable partner to ensure a successful deployment and take advantage of their expertise and support.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shaun K.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Massive platform to engage customers effectively

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

SAP CRM places a strong emphasis on mapping out the whole client experience. Many tests and feedback reports are available, allowing us to fine-tune our lead management strategy.

What is your favorite aspect of this product?

There is an excellent email builder as well as a fantastic form builder. There are no disruptions in the flow of information from marketing to sales.

What do you dislike most about this product?

Customization of the platform takes a significant amount of time, and there is a moderate learning curve to contend with.

What recommendations would you give to someone considering this product?

It captures excellent contact information and does segmentation. Marketing teams who specialize in email campaigns have access to a variety of useful tools.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Arpit D.

Role: Industry Specific Role
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2023

An amazing CRM to serve all the business needs

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

SAP CRM is a champion in this space and serves all business requirements. Its breadth of services and depth of solutions enables great success and possibilities to become more efficient and competent.

What is your favorite aspect of this product?

The breadth of features is phenomenal. It has a lot to achieve with amazing sales automation, account-based marketing, real-time data management, and much more.

What do you dislike most about this product?

It is a costly platform and only companies with high budget can afford it for long term usage.

What recommendations would you give to someone considering this product?

Definitely! It has all the required features and solutions.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

SAP CRM

What is SAP CRM?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

SAP CRM Ratings

85 Likeliness to Recommend

1 Since last award

95 Plan to Renew

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love SAP CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Activity and Workflow Management Text or code-based and visual workflow designers.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SAP CRM Reviews

Mark J.

"SAP CRM is affordable and incredible"

Likeliness to Recommend

Pros

Shaun K.

Massive platform to engage customers effectively

Likeliness to Recommend

Pros

Arpit D.

An amazing CRM to serve all the business needs

Likeliness to Recommend

Pros

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Title

1
Since last award

1
Since last award

Feature Ratings

Lead Management

Activity and Workflow Management

Sales Management

Account and Contact Management

Collaboration

Customer Service Management

Analytics and Reporting

Marketing Management

Telephony and Call Center Management

Quote Contract and Proposal

Mobile

Vendor Capability Ratings

Vendor Support

Breadth of Features

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Ease of IT Administration

Availability and Quality of Training