
What is Quickbooks Online?
Freedom to work across all your devices. Access QuickBooks from PC, Mac, smartphone, and tablet.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
78 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+77 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Quickbooks Online?
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Accounts Receivable Invoicing
General Ledger Chart of Accounts
Expense Management
Reconciliation
Cost Revenue Tracking
Accounts Payable Purchase Orders
Project Accounting
Cash Flow Management
Dashboards, Analytics and Reporting
Budgeting Forecasting
Integration APIs
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Ease of IT Administration
Breadth of Features
Quality of Features
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Quickbooks Online Reviews

John C.
- Role: C-Level
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Sep 2021
Market leader for online accounting in the UK
Likeliness to Recommend
What differentiates Quickbooks Online from other similar products?
They've been around for a very long time! I trust them with our accounts. We looked at a few other vendors and QB online were the clear winner on the UX/UI front. The website is easy to use and helps you get the bookkeeping done efficiently.
What is your favorite aspect of this product?
Sending an estimate and being able to turn this into a split invoice (deposit then balance upon finishing the work). Really saves us time.
What do you dislike most about this product?
Customising invoice is time consuming and you can't upload your own font! Only Ariel or Times!
What recommendations would you give to someone considering this product?
If you're in the UK and are VAT registered I recommend Quickbooks Online. It's pleasant to use and the customer service is unbeatable.
Pros
- Saves Time
- Reliable
- Enables Productivity
- Respectful
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Inspiring

Nicholas L.
- Role: Operations
- Industry: Construction
- Involvement: IT Leader or Manager
Submitted Sep 2021
Great product for small companies or self employed
Likeliness to Recommend
What differentiates Quickbooks Online from other similar products?
Super friendly user interface and all in stop for most small and small-medium companies and or self employed
What is your favorite aspect of this product?
One stop place for inventory and accounting control
What do you dislike most about this product?
Lack of customization options for invoices and most reports
What recommendations would you give to someone considering this product?
Great, if is your first accounting software
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Saves Time
Cons
- Commodity Features
- Charges for Enhancements
- Less Friendly Negotiation
Sean V.
- Role: Operations
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2021
Expected better from this well-established brand.
Likeliness to Recommend
What differentiates Quickbooks Online from other similar products?
Quickbooks is well-known and there are many free training videos on youtube to learn the software.
What is your favorite aspect of this product?
The layout/graphic interface was intuitive and easy to navigate, and setup was a smooth process. It also has some features beyond basic accounting. Although most platforms have an automatic bank link now, the auto-transaction-category rules are a time-saving automation tool.
What do you dislike most about this product?
The price is the worst feature of Quickbooks- it's absurd for a simple cloud program with almost no support. The second biggest problem is the difficult process to reach support. It's not a well-designed feature and you'll be left wondering if you'll actually reach a person at all. For the cost of the service, it's infuriating. Third, whatever you'd like to do beyond basic accounting will cost you. Importing our existing data required a third-party service that cost almost as much monthly as Quickbooks itself, all for a basic API feature that Quickbooks is lacking. The inventory management feature we expected was rudimentary and unusable.
What recommendations would you give to someone considering this product?
I was disappointed with Quickbooks and would not recommend it. If you're a small business, it'd be foolish to pay the high cost of Quickbooks cloud. The same basic accounting features are available on other platforms at no cost. If you're a large business or have many products, the lack of effective import features makes adopting the platform almost impossible. Beware the sales pitch trying to convince you this is an "investment", or pushing you toward higher-price tiers for useable features. A cloud service is just that- a cost-effective service, not a high price investment! Quickbooks does not bring value equal to its cost.
Pros
- Friendly Negotiation
- Reliable
- Performance Enhancing
- Security Protects
Cons
- Less Efficient Service
- Less Effective Service
- Less Inspiring