
What is Quickbooks Online?
Freedom to work across all your devices. Access QuickBooks from PC, Mac, smartphone, and tablet.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
78 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+77 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Quickbooks Online?
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Accounts Receivable Invoicing
General Ledger Chart of Accounts
Expense Management
Reconciliation
Cost Revenue Tracking
Accounts Payable Purchase Orders
Project Accounting
Cash Flow Management
Dashboards, Analytics and Reporting
Budgeting Forecasting
Integration APIs
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Ease of IT Administration
Breadth of Features
Quality of Features
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Quickbooks Online Reviews

Jeffrey G.
- Role: Finance
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Aug 2025
Could be better
Likeliness to Recommend
What differentiates Quickbooks Online from other similar products?
SMB Market leader
What is your favorite aspect of this product?
cloud based and anyone can use it.
What do you dislike most about this product?
Chart of accounts maintenance is poor. Reporting can be improved upon.
What recommendations would you give to someone considering this product?
be prepared
Pros
- Continually Improving Product
- Friendly Negotiation
- Security Protects
- Helps Innovate

Pankaj P.
- Role: Finance
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Dec 2024
Fantastic product easy to use
Likeliness to Recommend
What differentiates Quickbooks Online from other similar products?
QBO provide more features then other similar products. Easy to use and cost effective
What is your favorite aspect of this product?
Inventory management
What do you dislike most about this product?
Reporting section
What recommendations would you give to someone considering this product?
We need more features in qbo.
Pros
- Enables Productivity
- Caring
- Saves Time
- Respectful
- Role: Operations
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Dec 2024
Easy-to-use, even without a finance background.
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Saves Time
- Performance Enhancing