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Oracle

Oracle Unity Customer Data Platform

Composite Score

7.6 /10

CX Score

8.1 /10

28 Reviews Write a Review

What is Oracle Unity Customer Data Platform?

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.

Company Details

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Awards & Recognition

Oracle Unity Customer Data Platform won the following awards in the Customer Intelligence category

Filter By

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

3 Top Rated Features

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

6 Top Rated Capabilities

7 Top Rated Features

2022

Oracle Unity Customer Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Unity Customer Data Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

2
Since last award

96 Plan to Renew

3
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Unity Customer Data Platform?

5% Negative

0% Neutral

95% Positive

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Feature Ratings

Average 75

Predictive Analytics

Audience Segmentation

API Framework

Data Visualization

Audience Demographics

Real Time Workflow Automation

Cross Channel Attribution Analysis

Metadata Management

Anomaly Detection

Conversion Analysis

Customer Journey Modelling

Vendor Capability Ratings

Average 75

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Ease of Implementation

Vendor Support

Breadth of Features

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Oracle Unity Customer Data Platform Reviews

Alyssa Z.

Role: Human Resources
Industry: Agriculture
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2020

Easy to use, functional, multifaceted, great!

Likeliness to Recommend

6 /10

What differentiates Oracle Unity Customer Data Platform from other similar products?

Clear user interface

What is your favorite aspect of this product?

Simple and clear user interface and functionality

What do you dislike most about this product?

Occasionally site wire maintenance required

What recommendations would you give to someone considering this product?

Have a strong enough network to support it

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Sep 2020

Easy to use. Reliable information.

Likeliness to Recommend

7 /10

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Efficient Service

Role: Finance
Industry: Insurance
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2020

Great product but pricey and little support

Likeliness to Recommend

8 /10

Cons

Vendor Friendly Policies
Less Performance Enhancing
Commodity Features

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Latest Research

Oracle Unity Customer Data Platform

What is Oracle Unity Customer Data Platform?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Champion

Oracle Unity Customer Data Platform Ratings

84 Likeliness to Recommend

2 Since last award

96 Plan to Renew

3 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Oracle Unity Customer Data Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Oracle Unity Customer Data Platform Reviews

Alyssa Z.

Easy to use, functional, multifaceted, great!

Likeliness to Recommend

Pros

Easy to use. Reliable information.

Likeliness to Recommend

Pros

Great product but pricey and little support

Likeliness to Recommend

Cons

Most Popular Oracle Unity Customer Data Platform Comparisons

Google Analytics

HubSpot Sales Hub

Semrush

Looker

Adobe Analytics

Dynamics 365 Customer Insights

Title

2
Since last award

3
Since last award

1
Since last award

Feature Ratings

Predictive Analytics

Audience Segmentation

API Framework

Data Visualization

Audience Demographics

Real Time Workflow Automation

Cross Channel Attribution Analysis

Metadata Management

Anomaly Detection

Conversion Analysis

Customer Journey Modelling

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Ease of Implementation

Vendor Support

Breadth of Features

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training