What is Oracle Unity Customer Data Platform?
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
Company Details
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Get AssistanceOracle Unity Customer Data Platform Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Oracle Unity Customer Data Platform.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
2
Since last award
96 Plan to Renew
3
Since last award
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Unity Customer Data Platform?
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Predictive Analytics
Audience Segmentation
API Framework
Data Visualization
Audience Demographics
Real Time Workflow Automation
Cross Channel Attribution Analysis
Metadata Management
Anomaly Detection
Conversion Analysis
Customer Journey Modelling
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Customization
Ease of Implementation
Vendor Support
Breadth of Features
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Oracle Unity Customer Data Platform Reviews
Mayur C.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted May 2024
Versatility of the product is great.
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
Information related to customer details are accurate
What is your favorite aspect of this product?
Really like the easy design in the platforme structure
What do you dislike most about this product?
It some times takes time to open
What recommendations would you give to someone considering this product?
It is a bit tricky to integrate in the beginning, so proper training courses should be available
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mohammed S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
An incredible software collects customer data
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
The platform focuses on real time data processing, allowing businesses to access and use it which will be so accurate.
What is your favorite aspect of this product?
It provides accurate analysis and reports in forms of graphs and tabs and it enables filters to get the data using filtered conditions which is so helpful.
What do you dislike most about this product?
The pricing of oracle Unity is high compared to other software's and it will be not much compatible with other cross platforms .
What recommendations would you give to someone considering this product?
The Oracle unity is the best when it comes to data collection and analysis but compared with other software's in market the pricing is slightly high. If your organization is big enough oracle Unity is the best for its features like data collection and real time analytics.
Pros
- Caring
- Helps Innovate
- Reliable
- Enables Productivity
gunda s.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Empowering Businesses with a best data platform
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
It has the ability by to get information from several sources, including transactions, marketing channels, and other touchpoints, while maintaining a significant level of differentiation from other platforms
What is your favorite aspect of this product?
The 360 degree view can helps to understand customer behavior, preferences, and engagement history which improves our organization business is one of my favorite aspect.
What do you dislike most about this product?
Cleaning and deduplicating data is so difficult for us in maintaining accuracy on the platform.
What recommendations would you give to someone considering this product?
If your are considering Oracle Unity Customer Data Platform ,Evaluate the entire cost of ownership, taking into consideration of implementation expenses, license payments, continuing maintenance, and support.
Pros
- Enables Productivity
- Effective Service
- Acts with Integrity
- Helps Innovate
