What is Optimizely Web Experimentation?
Optimizely Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection. Built for the enterprise, the platform is a front-end A/B and multi-page experimentation product that uses features like exclusion groups that let you safely run multiple experiments on the same page.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
4
Since last award
93 Plan to Renew
4
Since last award
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimizely Web Experimentation?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Split URL Testing
Visual Editor
Heatmaps/Clickmaps
Landing Page & Web Form Testing
Goal Tracking and Conversion Definition
No-Code/Low-Code Test Building
Traffic Allocation Control
Split Testing
Integrations
Audience Segmentation
Multivariate Testing
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Optimizely Web Experimentation Reviews
Adam H.
- Role: C-Level
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted May 2023
Fantastic product, highly recommended
Likeliness to Recommend
What differentiates Optimizely Web Experimentation from other similar products?
Best features in market, great vendor relationship and worked really effectively with our constantly evolving tech stack
What is your favorite aspect of this product?
Probably the feature set and how easy it was to use
What do you dislike most about this product?
Nothing really, we have already renewed once and likely will do so again.
What recommendations would you give to someone considering this product?
Listen to them when they say you are ready or not ready for a particular feature. We thought we were ready but Optimizely told us to hold off. We didn't listen and we discovered we weren't ready.
Pros
- Enables Productivity
- Saves Time
- Client's Interest First
- Generous Negotitation