What is Optimizely Web Experimentation?
Optimizely Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection. Built for the enterprise, the platform is a front-end A/B and multi-page experimentation product that uses features like exclusion groups that let you safely run multiple experiments on the same page.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
4
Since last award
93 Plan to Renew
4
Since last award
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimizely Web Experimentation?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Split URL Testing
Visual Editor
Heatmaps/Clickmaps
Landing Page & Web Form Testing
Goal Tracking and Conversion Definition
No-Code/Low-Code Test Building
Traffic Allocation Control
Split Testing
Integrations
Audience Segmentation
Multivariate Testing
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Optimizely Web Experimentation Reviews
Roman A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2023
Still a top testing tool, but the pricing is high
Likeliness to Recommend
What differentiates Optimizely Web Experimentation from other similar products?
feature set
What is your favorite aspect of this product?
Has everything you need, easy to integrate
What do you dislike most about this product?
price, all the features are great
What recommendations would you give to someone considering this product?
make sure ROI works out
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Vendor's Interest First
- Less Generous
- Under Delivered
Tomáš V.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2023
It's a great product!
Likeliness to Recommend
What differentiates Optimizely Web Experimentation from other similar products?
What sets Optimizely apart from other products is the simplicity of the user interface and the quality of the service. What is most important for me is that Optimizely provides a lot of features that help me in my daily work and these features are unrivalled by the competition.
What is your favorite aspect of this product?
My favorite thing about this product is the overall A/B testing. It's very intuitive and the features it Optimizely offers help me a lot in my work. Also segmentation.
What do you dislike most about this product?
It's definitely the price. For a big company like ours, it's quite expensive. Our business depends on impressions, and if this business model is based on impressions, it's quite expensive.
What recommendations would you give to someone considering this product?
That if he pays a little more, he will get great slippers and especially a great program, which he will use to the fullest and will definitely push his experimentation forward. He will definitely have nice people explaining everything to him in onboarding, which is also very useful, and then he has nothing to worry about and his investment in the program will definitely pay off.
Pros
- Trustworthy
- Inspires Innovation
- Helps Innovate
- Continually Improving Product
Cons
- Less Friendly Negotiation
Shiva A.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2023
Go-to tool for web experimentation
Likeliness to Recommend
What differentiates Optimizely Web Experimentation from other similar products?
A/B testing, multivariate testing, and multi-page (funnel) testing are very well supported
What is your favorite aspect of this product?
Optimizely Web Experimentation is so easy to set up and get the results of experiments. Its very easy to learn and get started.
What do you dislike most about this product?
Scheduling a date and time for feature deployment is not possible.
What recommendations would you give to someone considering this product?
Learn the math behind hypothesis testing
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Effective Service