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Mediaocean LLC

Mediaocean

Composite Score

7.9 /10

CX Score

8.0 /10

176 Reviews Write a Review

What is Mediaocean?

Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.

Company Details

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Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

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0 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Contract Negotiation

2025

3 Top Rated Capabilities

13 Top Rated Features

2024

Service Experience
Contract Negotiation
Conflict Resolution

2024

2 Top Rated Capabilities

9 Top Rated Features

2023

Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

97 Plan to Renew

75 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

8% Negative

20% Neutral

72% Positive

Pros

Respectful
Trustworthy
Fair
Acts with Integrity

Feature Ratings

Average 76

Media Planning

Ad Serving

Financial Accounting

Role-Based Access Controls

Advertisement Placement

Advertisement Reporting

Ad Verification

Data Management Platform Capabilities

Asset Classification

Audience Identification

Traditional Media Placement

Vendor Capability Ratings

Average 72

Business Value Created

Availability and Quality of Training

Ease of Implementation

Vendor Support

Ease of Data Integration

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...

The Future of Ad Verification: From Negative to Positive Models

The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...

Mediaocean Videos

Mediaocean Reviews

SERGIO O.

Role: Sales Marketing
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2025

The Industry's Leading Management Platform

Likeliness to Recommend

7 /10

What differentiates Mediaocean from other similar products?

It manages campaigns across all media channels—both traditional and digital—within a single system. Its deep financial integration is a key differentiator, as it automates billing and payments.

What is your favorite aspect of this product?

The most praised aspect is how it centralizes and streamlines complex advertising workflows. This saves significant time by eliminating the need to switch between different platforms, reducing manual errors in financial tasks, and providing a unified view of campaign data for better decision-making.

What do you dislike most about this product?

The user interface can be clunky and outdated, and the system can be slow,

What recommendations would you give to someone considering this product?

Due to its complexity, proper training is essential for a smooth rollout. It's also recommended to evaluate how well it integrates with other tools.

Pros

Continually Improving Product
Performance Enhancing
Unique Features
Efficient Service

Hayley S.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2025

Easy Functionality, Room to Improve Customization

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

Seamless use and enablement of vendor integrations

What is your favorite aspect of this product?

Intuitive features

What do you dislike most about this product?

There is an Inability to fix certain errors after an IO is sent in a quick/easy manner, i.e. client codes and product codes. New placements or entire campaigns are required to fix some of these things.

What recommendations would you give to someone considering this product?

Take advantage of the articles and tutorial videos on MediaOcean U prior to and throughout your use journey for helpful tips.

Pros

Respectful
Fair
Altruistic
Security Protects

David P.

Role: Operations
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2025

Very valueable to company operation

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

It allows to integrate finance, planning and meedia buying integration that let you have an overall operation control and an end to end integration

What is your favorite aspect of this product?

Easy to use once you get over the learning phase, not that many bugs and integration between planning and finance

What do you dislike most about this product?

Learning path is hard, not too intuitive

What recommendations would you give to someone considering this product?

Internatiopnal support for world cross international teams can be better

Pros

Enables Productivity
Security Protects
Reliable
Effective Service

Latest Research

Mediaocean

What is Mediaocean?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Mediaocean Ratings

82 Likeliness to Recommend

97 Plan to Renew

75 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+72 Net Emotional Footprint

How much do users love Mediaocean?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Media Planning The solution provides bespoke tools to create and manage media plans, budgets, allocations, and authorizations across various channels.

Ad Serving The solution provides third-party ad serving for display, audio, and video advertisements across various channels.

Financial Accounting The solution provides a complete financial accounting system including billing, invoice creation, reconciliation, and direct payment across various channels.

Role-Based Access Controls The solution provides differential controls for managing platform capabilities.

Advertisement Placement The solution provides the ability to place advertisements via either a proprietary ad network, or via integration with popular advertisement networks.

Advertisement Reporting The solution provides the ability to report on ad placements and uptake (conversions).

Ad Verification The solution provides in-house capabilities to verify that advertisements were delivered in a brand safe, viewable, and fraud-free context various channels.

Data Management Platform Capabilities The ability to ingest attributes on unknown or known prospects/customers and manage this data at scale to derive insights for campaign activation.

Asset Classification The solution uses artificial intelligence to automatically detect content and classify into taxonomies for optimization.

Audience Identification The solution provides the ability to identify and target audiences from either proprietary or client-owned data.

Traditional Media Placement The solution integrates with traditional media networks to place advertistements on TV, Radio, Print and Out-of-Home.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

The Future of Ad Verification: From Negative to Positive Models

Mediaocean Videos

Welcome to the World of Mediaocean

2025 Advertising Outlook Webinar

Mediaocean Reviews

SERGIO O.

The Industry's Leading Management Platform

Likeliness to Recommend

Pros

Hayley S.

Easy Functionality, Room to Improve Customization

Likeliness to Recommend

Pros

David P.

Very valueable to company operation

Likeliness to Recommend

Pros

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Title

Feature Ratings

Media Planning

Ad Serving

Financial Accounting

Role-Based Access Controls

Advertisement Placement

Advertisement Reporting

Ad Verification

Data Management Platform Capabilities

Asset Classification

Audience Identification

Traditional Media Placement

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Ease of Implementation

Vendor Support

Ease of Data Integration

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization