What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
7
Since last award
97 Plan to Renew
4
Since last award
75 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Traditional Media Placement
Data Management Platform Capabilities
Asset Classification
Walled Garden Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...
The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...
Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
David P.
- Role: Operations
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2025
Very valueable to company operation
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
It allows to integrate finance, planning and meedia buying integration that let you have an overall operation control and an end to end integration
What is your favorite aspect of this product?
Easy to use once you get over the learning phase, not that many bugs and integration between planning and finance
What do you dislike most about this product?
Learning path is hard, not too intuitive
What recommendations would you give to someone considering this product?
Internatiopnal support for world cross international teams can be better
Pros
- Enables Productivity
- Security Protects
- Reliable
- Effective Service
Shumpy N.
- Role: Operations
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2025
Very simple UI, useful for actualization
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
UI is very simple took no time to learn.
What is your favorite aspect of this product?
It's a data driven platform which allows us to streamline complicated accounting job with ease.
What do you dislike most about this product?
To load the correct data we have to refresh the page every time otherwise it shows incorrect data
What recommendations would you give to someone considering this product?
Go for it.it's very user-friendly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Haley M.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Aug 2025
Helpful with billing process
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Not sure, I haven't used other products
What is your favorite aspect of this product?
Process is straight forward. Training was helpful
What do you dislike most about this product?
The UI of the platform could be updated. Interface is slow and glitchy sometimes.
What recommendations would you give to someone considering this product?
Good for invoicing however speed and flexibility is a little limiting.
Pros
- Reliable
- Trustworthy
- Efficient Service
- Respectful
Cons
- Less Performance Enhancing
