This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Mediaocean LLC

Mediaocean

Composite Score

7.9 /10

CX Score

8.0 /10

173 Reviews Write a Review

What is Mediaocean?

Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Contract Negotiation

Latest Award, 2025

3 Top Rated Capabilities

13 Top Rated Features

2024

Service Experience
Contract Negotiation
Conflict Resolution

2024

2 Top Rated Capabilities

9 Top Rated Features

2023

Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

7
Since last award

97 Plan to Renew

4
Since last award

75 Satisfaction of Cost Relative to Value

3
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

8% Negative

20% Neutral

72% Positive

Pros

Respectful
Trustworthy
Fair
Transparent

Feature Ratings

Average 76

Media Planning

Ad Serving

Financial Accounting

Role-Based Access Controls

Advertisement Placement

Advertisement Reporting

Ad Verification

Traditional Media Placement

Data Management Platform Capabilities

Asset Classification

Walled Garden Placement

Vendor Capability Ratings

Average 72

Business Value Created

Availability and Quality of Training

Ease of Implementation

Vendor Support

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...

The Future of Ad Verification: From Negative to Positive Models

The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...

Mediaocean Videos

Mediaocean Reviews

Gabriella K.

Role: Sales Marketing
Industry: Retail
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Aug 2025

Easy interface, intuitive!

Likeliness to Recommend

10 /10

What differentiates Mediaocean from other similar products?

Easy interface, intuitive!

What is your favorite aspect of this product?

The color coding and design

What do you dislike most about this product?

the lags. it can take several minutes for a page to load and sometimes a refresh is needed for changes to register

What recommendations would you give to someone considering this product?

N/A. the product is great

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

SERGIO O.

Role: Sales Marketing
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2025

The Industry's Leading Management Platform

Likeliness to Recommend

7 /10

What differentiates Mediaocean from other similar products?

It manages campaigns across all media channels—both traditional and digital—within a single system. Its deep financial integration is a key differentiator, as it automates billing and payments.

What is your favorite aspect of this product?

The most praised aspect is how it centralizes and streamlines complex advertising workflows. This saves significant time by eliminating the need to switch between different platforms, reducing manual errors in financial tasks, and providing a unified view of campaign data for better decision-making.

What do you dislike most about this product?

The user interface can be clunky and outdated, and the system can be slow,

What recommendations would you give to someone considering this product?

Due to its complexity, proper training is essential for a smooth rollout. It's also recommended to evaluate how well it integrates with other tools.

Pros

Continually Improving Product
Performance Enhancing
Unique Features
Efficient Service

Hayley S.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2025

Easy Functionality, Room to Improve Customization

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

Seamless use and enablement of vendor integrations

What is your favorite aspect of this product?

Intuitive features

What do you dislike most about this product?

There is an Inability to fix certain errors after an IO is sent in a quick/easy manner, i.e. client codes and product codes. New placements or entire campaigns are required to fix some of these things.

What recommendations would you give to someone considering this product?

Take advantage of the articles and tutorial videos on MediaOcean U prior to and throughout your use journey for helpful tips.

Pros

Respectful
Fair
Altruistic
Security Protects

Latest Research

Mediaocean

What is Mediaocean?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Mediaocean Ratings

82 Likeliness to Recommend

7 Since last award

97 Plan to Renew

4 Since last award

75 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+72 Net Emotional Footprint

How much do users love Mediaocean?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Media Planning The solution provides bespoke tools to create and manage media plans, budgets, allocations, and authorizations across various channels.

Ad Serving The solution provides third-party ad serving for display, audio, and video advertisements across various channels.

Financial Accounting The solution provides a complete financial accounting system including billing, invoice creation, reconciliation, and direct payment across various channels.

Role-Based Access Controls The solution provides differential controls for managing platform capabilities.

Advertisement Placement The solution provides the ability to place advertisements via either a proprietary ad network, or via integration with popular advertisement networks.

Advertisement Reporting The solution provides the ability to report on ad placements and uptake (conversions).

Ad Verification The solution provides in-house capabilities to verify that advertisements were delivered in a brand safe, viewable, and fraud-free context various channels.

Traditional Media Placement The solution integrates with traditional media networks to place advertistements on TV, Radio, Print and Out-of-Home.

Data Management Platform Capabilities The ability to ingest attributes on unknown or known prospects/customers and manage this data at scale to derive insights for campaign activation.

Asset Classification The solution uses artificial intelligence to automatically detect content and classify into taxonomies for optimization.

Walled Garden Placement The solution integrates with walled gardens to management ad placement on multiple social, search, or retail media platforms.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

The Future of Ad Verification: From Negative to Positive Models

Mediaocean Videos

Welcome to the World of Mediaocean

2025 Advertising Outlook Webinar

Mediaocean Reviews

Gabriella K.

Easy interface, intuitive!

Likeliness to Recommend

Pros

SERGIO O.

The Industry's Leading Management Platform

Likeliness to Recommend

Pros

Hayley S.

Easy Functionality, Room to Improve Customization

Likeliness to Recommend

Pros

Most Popular Mediaocean Comparisons

Meta Ads Manager

Google Ad Manager

Amazon DSP

AdRoll

Adobe Advertising

Celtra

Title

7
Since last award

4
Since last award

3
Since last award

Feature Ratings

Media Planning

Ad Serving

Financial Accounting

Role-Based Access Controls

Advertisement Placement

Advertisement Reporting

Ad Verification

Traditional Media Placement

Data Management Platform Capabilities

Asset Classification

Walled Garden Placement

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Ease of Implementation

Vendor Support

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement