What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
7
Since last award
97 Plan to Renew
4
Since last award
75 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Traditional Media Placement
Data Management Platform Capabilities
Asset Classification
Walled Garden Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...
The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...
Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
Aidan M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Vendor Management and Renewal
Submitted Aug 2025
Mediaocean is an essential part of my day to day
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
It has a lot of features and a really easy to use interface.
What is your favorite aspect of this product?
How accurate the data is as well as the accessibility
What do you dislike most about this product?
There are cases where simple pulls can take a long time to load
What recommendations would you give to someone considering this product?
Explore the products and see how each fits into different aspects of your business model
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Unique Features
Aaliyah C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Aug 2025
Amazing platform
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
Ease of use.
What is your favorite aspect of this product?
The different layouts available to see each campaign
What do you dislike most about this product?
Sometimes things take long to load.
What recommendations would you give to someone considering this product?
Watch a video of an overview of the product first.
Pros
- Efficient Service
- Effective Service
- Saves Time
- Respectful
Vishv T.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Aug 2025
MediaOcean stands Out in World of Marketing!
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
The immense amount of integrations and abilities to customize, to make sure it precisely pinpoints a solution catered to the exact requirement.
What is your favorite aspect of this product?
That it's web-based, and super fast! Changes are updated in real time, which is super helpful when working on a close deadline or last-minute changes.
What do you dislike most about this product?
Mediaocean web-based is super good, Prisma. However, the DDS environment, i.e Spectra, is super finicky and outdated. The functioning is good, the layout hurts the eyes.
What recommendations would you give to someone considering this product?
If your business requires a highly customized solution or has a unique need/ automation to be done. I'm sure there are functions in MO that you can stitch together to make sure it satisfies your needs. I have been using and exploring it every day for the last 4 months, and still am finding more and more new features.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
