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Mediaocean LLC

Mediaocean

Composite Score

7.9 /10

CX Score

8.0 /10

176 Reviews Write a Review

What is Mediaocean?

Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.

Company Details

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Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

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0 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Contract Negotiation

2025

3 Top Rated Capabilities

13 Top Rated Features

2024

Service Experience
Contract Negotiation
Conflict Resolution

2024

2 Top Rated Capabilities

9 Top Rated Features

2023

Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

97 Plan to Renew

75 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

8% Negative

20% Neutral

72% Positive

Pros

Respectful
Trustworthy
Fair
Acts with Integrity

Feature Ratings

Average 76

Media Planning

Ad Serving

Financial Accounting

Role-Based Access Controls

Advertisement Placement

Advertisement Reporting

Ad Verification

Data Management Platform Capabilities

Asset Classification

Audience Identification

Traditional Media Placement

Vendor Capability Ratings

Average 72

Business Value Created

Availability and Quality of Training

Ease of Implementation

Vendor Support

Ease of Data Integration

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...

The Future of Ad Verification: From Negative to Positive Models

The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...

Mediaocean Videos

Mediaocean Reviews

Mateo M.

Role: Student Academic
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2025

RPF template needs more work

Likeliness to Recommend

7 /10

What differentiates Mediaocean from other similar products?

I haven't used any other similar products.

What is your favorite aspect of this product?

New update on how the UI and home screen is easy to navigate.

What do you dislike most about this product?

RPF templates/import media plan needs to work. It currently holds a lot of error

What recommendations would you give to someone considering this product?

Be patient

Pros

Caring
Efficient Service
Effective Service
Respectful

Cons

Vendor Friendly Policies
Less Fair

Cesar A.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2025

Good in concept, poor in execution

Likeliness to Recommend

1 /10

What differentiates Mediaocean from other similar products?

Housing all aspects of a media buy in one place. Linkage to adsever.

What is your favorite aspect of this product?

The reporting capabilities and linkage to our ad server is helpful.

What do you dislike most about this product?

Constant bugs and breaks, extremely long time to fix issues had. Constant glitches and roadblocks in usage, 100% needs to be revamped in existing capabilities not creating new features.

What recommendations would you give to someone considering this product?

Create a good relationship with technical support and specialists.

Pros

Client's Interest First
Helps Innovate
Client Friendly Policies
Fair

Cons

Slower Product Innovation
Less Reliable
Less Performance Enhancing

Bianca B.

Role: Sales Marketing
Industry: Retail
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Aug 2025

The software can be limited

Likeliness to Recommend

6 /10

What differentiates Mediaocean from other similar products?

collaboration and data sharing is easier compared to smaller platforms.

What is your favorite aspect of this product?

The workflow helps streamline billing, media planning, and campaign management in one place.

What do you dislike most about this product?

The interface can feel outdated and isn’t always intuitive

What recommendations would you give to someone considering this product?

Be prepared for a learning curve, but once you’re comfortable, it can greatly simplify media operations.

Pros

Efficient Service
Helps Innovate
Trustworthy
Inspires Innovation

Cons

Slower Product Innovation
Less Reliable
Less Performance Enhancing

Latest Research

Mediaocean

What is Mediaocean?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Mediaocean Ratings

82 Likeliness to Recommend

97 Plan to Renew

75 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+72 Net Emotional Footprint

How much do users love Mediaocean?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Media Planning The solution provides bespoke tools to create and manage media plans, budgets, allocations, and authorizations across various channels.

Ad Serving The solution provides third-party ad serving for display, audio, and video advertisements across various channels.

Financial Accounting The solution provides a complete financial accounting system including billing, invoice creation, reconciliation, and direct payment across various channels.

Role-Based Access Controls The solution provides differential controls for managing platform capabilities.

Advertisement Placement The solution provides the ability to place advertisements via either a proprietary ad network, or via integration with popular advertisement networks.

Advertisement Reporting The solution provides the ability to report on ad placements and uptake (conversions).

Ad Verification The solution provides in-house capabilities to verify that advertisements were delivered in a brand safe, viewable, and fraud-free context various channels.

Data Management Platform Capabilities The ability to ingest attributes on unknown or known prospects/customers and manage this data at scale to derive insights for campaign activation.

Asset Classification The solution uses artificial intelligence to automatically detect content and classify into taxonomies for optimization.

Audience Identification The solution provides the ability to identify and target audiences from either proprietary or client-owned data.

Traditional Media Placement The solution integrates with traditional media networks to place advertistements on TV, Radio, Print and Out-of-Home.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

The Future of Ad Verification: From Negative to Positive Models

Mediaocean Videos

Welcome to the World of Mediaocean

2025 Advertising Outlook Webinar

Mediaocean Reviews

Mateo M.

RPF template needs more work

Likeliness to Recommend

Pros

Cons

Cesar A.

Good in concept, poor in execution

Likeliness to Recommend

Pros

Cons

Bianca B.

The software can be limited

Likeliness to Recommend

Pros

Cons

Most Popular Mediaocean Comparisons

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Title

Feature Ratings

Media Planning

Ad Serving

Financial Accounting

Role-Based Access Controls

Advertisement Placement

Advertisement Reporting

Ad Verification

Data Management Platform Capabilities

Asset Classification

Audience Identification

Traditional Media Placement

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Ease of Implementation

Vendor Support

Ease of Data Integration

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization