What is Mediaocean?
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMediaocean Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mediaocean.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
7
Since last award
97 Plan to Renew
4
Since last award
75 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mediaocean?
Pros
- Respectful
- Trustworthy
- Fair
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Media Planning
Ad Serving
Financial Accounting
Role-Based Access Controls
Advertisement Placement
Advertisement Reporting
Ad Verification
Traditional Media Placement
Data Management Platform Capabilities
Asset Classification
Walled Garden Placement
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Mediaocean Downloads
Mediaocean 2025 Advertising Outlook Report
Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...
The Future of Ad Verification: From Negative to Positive Models
The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...
Mediaocean Videos
Welcome to the World of Mediaocean
2025 Advertising Outlook Webinar
Mediaocean Reviews
Kristin C.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2025
All in one buying software
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
All finance and buying aspects are in one place
What is your favorite aspect of this product?
I like that it readistributes unused funds
What do you dislike most about this product?
Support used to be easier with a chat feature. Now it's sometimes harder to give a response.
What recommendations would you give to someone considering this product?
I would like to have an option to export only certain fields (planned spend only). I would like the chat support feature reenabled.
Pros
- Respectful
- Fair
- Reliable
- Enables Productivity
Sanchit J.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2025
Mediaocean has become integral and critical for us
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
The breadth of capabilities it offers, clearly differentiate it from other products.
What is your favorite aspect of this product?
My favorite aspect is the impressive and seamless integration to existing systems such as Google Ads and Meta products that we use.
What do you dislike most about this product?
It felt intimidating when I started using it initially, though the training sessions I was able to participate in did help alleviate that to an extent.
What recommendations would you give to someone considering this product?
Take your time getting to know the product and in getting hands-on experience with it. Also, make sure you have someone experienced to reach out to in the learning stage because it feels intimidating when you are new to the product and do not want to make mistakes.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Danielle M.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2025
Essential Tool for Media Planning
Likeliness to Recommend
What differentiates Mediaocean from other similar products?
I've work in an ad agency so they have a specific partnership with media ocean & I love it!! Sometimes I do find it is slightly laggy/slower when the campaigns are large in size but overall it is an essential tool for media planning & I have not used a different service in my entire career & I hope it stays that way! Media Ocean is very user friendly.
What is your favorite aspect of this product?
User friendly, good UI that is easy to navigate & add or take things away from the campaigns. I love that all the tabs are easily organized in Prisma.
What do you dislike most about this product?
Sometimes when the campaigns are large it can cause the system to be slow. When we adjust specific months for units or rates it wont let us update due to the math within the system so we have to work around it.
What recommendations would you give to someone considering this product?
If they work in media planning or looking for an easy way to send out vendor invoices, tags, etc. It is easy to use & helps organize all components of our campaigns. It is an essential tool for my role.
Pros
- Helps Innovate
- Effective Service
- Caring
- Respectful
